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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    X

    Xbox

    Xbox Product Manager

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    60 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    User Experience: Research & Prototyping

    Skills you'll gain: Design Research, User Experience Design, User Research, Prototyping, User Centered Design, Persona (User Experience), Interaction Design, Usability Testing, Research Methodologies, Innovation, Creativity, Storyboarding, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    905 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    E-Business: Negocios Online

    Skills you'll gain: Online Advertising, E-Commerce, Digital Marketing, Business Strategy, Social Media Strategy, Google Ads, Digital Transformation, Email Marketing, Search Engine Optimization, Business Modeling, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    258 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Corporate Communications

    Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Foundations of Coding Front-End

    Skills you'll gain: Front-End Web Development, Debugging, Programming Principles, Computational Thinking, GitHub, Pseudocode, Version Control, Git (Version Control System), Integrated Development Environments, Microsoft Copilot, Algorithms, Program Development, Computer Programming, Data Flow Diagrams (DFDs), C# (Programming Language)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    High Stakes Leadership: Leading in Times of Crisis

    Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Organizational Leadership, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Change Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    444 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to design Facebook and IG stories using Canva

    Skills you'll gain: Canva (Software), Animations, Content Creation, Social Media, Creative Design, Graphical Tools, Design, Graphic Design, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    159 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Understanding the Music Business: What is Music Worth?

    Skills you'll gain: Music, Music Performance, Entrepreneurship, Intellectual Property, Digital Transformation, Marketing Communications, Marketing, Business Modeling, Revenue Management, Business Ethics, Event Management, Media Production

    4.5
    Rating, 4.5 out of 5 stars
    ·
    147 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: New Product Development Orientation

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alberta Machine Intelligence Institute

    Machine Learning Algorithms: Supervised Learning Tip to Tail

    Skills you'll gain: Supervised Learning, Machine Learning Algorithms, Applied Machine Learning, Classification Algorithms, Model Evaluation, Jupyter, Decision Tree Learning, Machine Learning, Data Preprocessing, Scikit Learn (Machine Learning Library), Business Solutions, Python Programming, Regression Analysis, Performance Analysis, Feature Engineering, Data Processing, Process Optimization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    417 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    TikTok for Business

    Skills you'll gain: TikTok, Social Media Marketing, Business Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Lund University

    European Business Law: Doing Business in Europe

    Skills you'll gain: Labor Law, Arbitration, Environmental Laws, Case Law, Legal Writing, Legal Research, Labor Relations, Tax, Tax Laws, Regulation and Legal Compliance, Commercial Laws, Compliance Management, Business, Contract Management, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    558 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Xbox Product Manager: Xbox
  • User Experience: Research & Prototyping: University of California San Diego
  • E-Business: Negocios Online: Universidad de Palermo
  • Introduction to Corporate Communications: University of California, Irvine
  • Foundations of Coding Front-End: Microsoft
  • High Stakes Leadership: Leading in Times of Crisis: University of Michigan
  • How to design Facebook and IG stories using Canva: Coursera
  • Understanding the Music Business: What is Music Worth?: Vanderbilt University
  • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
  • Machine Learning Algorithms: Supervised Learning Tip to Tail: Alberta Machine Intelligence Institute

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