• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Content Strategy

    Content Strategy Courses Online

    Learn content strategy principles for planning and managing content. Understand how to align content with business goals and user needs.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Content Strategy Course Catalog

    • Status: Free
      Free
      G

      Goldman Sachs

      Social Impact Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Entrepreneurship, Business Ethics, Business Planning, Business Strategy, Key Performance Indicators (KPIs), Performance Measurement, Stakeholder Engagement, Goal Setting, Business Analysis, Value Propositions, Business Management, Strategic Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      58 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      An Introduction to Digital Marketing and Digital Strategy

      Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Planning, Marketing Effectiveness, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Leading with Impact: Team Dynamics, Strategy and Ethics

      Skills you'll gain: Strategic Thinking, Strategic Leadership, Teamwork, Business Leadership, Team Management, Business Ethics, Leadership, Leadership and Management, Strategic Decision-Making, Leadership Development, Ethical Standards And Conduct, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Global Strategy II: Doing Business in The Global Economy

      Skills you'll gain: Global Marketing, Business Strategy, Corporate Strategy, Strategic Thinking, International Relations, Strategic Decision-Making, Strategic Partnership, Competitive Analysis, Strategic Planning, Business Development, Mergers & Acquisitions, Policy Analysis, Decision Making, Risk Management, Cost Reduction, Market Opportunities, Risk Analysis, Cultural Responsiveness

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      144 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Michigan

      Making Successful Decisions through the Strategy, Law & Ethics Model

      Skills you'll gain: Intellectual Property, Strategic Decision-Making, Decision Making, Arbitration, Mediation, Business Ethics, Leadership, Law, Regulation, and Compliance, Business Strategy, Talent Acquisition, Contract Management, Innovation, Regulatory Compliance, Human Resources, Product Development, Business Risk Management, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      443 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Generate Personalized Email Content with BigQuery Continuous Queries and Gemini

      Skills you'll gain: Google Cloud Platform, Gmail, AI Personalization, Identity and Access Management, Test Data, Cloud-Based Integration, Applied Machine Learning, Large Language Modeling, Query Languages, Data Manipulation, SQL, Machine Learning

      Intermediate · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Positioning: What you need for a successful Marketing Strategy

      Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      974 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      How to Innovate with the Strategy Canvas for Competitiveness

      Skills you'll gain: Business Strategy, Strategic Thinking, Value Propositions, Competitive Analysis, Entrepreneurship, New Business Development, Market Research, Innovation, Strategic Planning, Organizational Strategy, Spreadsheet Software, Leadership

      4.4
      Rating, 4.4 out of 5 stars
      ·
      14 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Accounting for Business Decision Making: Strategy Assessment and Control

      Skills you'll gain: Management Accounting, Performance Measurement, Organizational Strategy, Capacity Management, Cost Accounting, Financial Accounting, Budget Management, Accounting, Strategic Decision-Making, Business Strategy, Financial Controls, Budgeting, Resource Allocation, Price Negotiation, Variance Analysis, Decision Making

      3.9
      Rating, 3.9 out of 5 stars
      ·
      113 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Starweaver

      Grow with AI: Your AI-driven Growth Marketing strategy

      Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, Marketing Effectiveness, Marketing Analytics, Customer experience strategy (CX), Customer Engagement, Lead Generation, Artificial Intelligence, Customer Insights, Customer Retention, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      70 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Social Media Campaigns with AI: From Strategy to Design

      Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Generative AI Agents, Design Elements And Principles, Data Import/Export

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      AI Strategy for Business Leaders with ChatGPT, ML & DL

      Skills you'll gain: Business Leadership, Digital Transformation, Business Strategy, Google Cloud Platform, Technology Strategies, Artificial Intelligence, Business Transformation, Return On Investment, Organizational Leadership, Cloud Platforms, ChatGPT, Business Ethics, Emerging Technologies, Project Management, Risk Management, Machine Learning

      Intermediate · Course · 1 - 3 Months

    Content Strategy learners also search

    Content Marketing
    Marketing Strategy
    Digital Marketing
    Digital
    Marketing
    Entrepreneurship
    Beginner Digital Marketing
    Digital Marketing Projects
    1…232425…357

    In summary, here are 10 of our most popular content strategy courses

    • Social Impact Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
    • An Introduction to Digital Marketing and Digital Strategy: Digital Marketing Institute
    • Leading with Impact: Team Dynamics, Strategy and Ethics: Coursera Instructor Network
    • Global Strategy II: Doing Business in The Global Economy: University of Illinois Urbana-Champaign
    • Making Successful Decisions through the Strategy, Law & Ethics Model: University of Michigan
    • Generate Personalized Email Content with BigQuery Continuous Queries and Gemini: Google Cloud
    • Positioning: What you need for a successful Marketing Strategy: IE Business School
    • How to Innovate with the Strategy Canvas for Competitiveness: Coursera Project Network
    • Accounting for Business Decision Making: Strategy Assessment and Control: University of Illinois Urbana-Champaign
    • Grow with AI: Your AI-driven Growth Marketing strategy : Starweaver

    Skills you can learn in Data Management

    Google (4)
    Google Cloud Platform (4)
    Application Programming Interfaces (2)
    Mongodb (2)
    Apache Hadoop (1)
    Applied Machine Learning (1)
    Arrays (1)
    CSS (1)
    Cluster Analysis (1)
    Data Structure (1)
    E-commerce (1)
    Graphics (1)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok