Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Consumer Behaviour, Innovation, Automation
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, Case Studies, Responsible AI, LLM Application, Analysis, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Marketing, Marketing Strategy and Techniques, Brand Strategy
Mixed · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Supply And Demand, Statistical Inference
Credit offered
Graduate Certificate · 6 - 12 Months

University of Colorado Boulder
Skills you'll gain: Data Visualization Software, Interactive Data Visualization, Visualization (Computer Graphics), User Centered Design, Infographics, Statistical Visualization, User Experience Design, Usability, Data Storytelling, Human Computer Interaction, User Research, Usability Testing, Requirements Analysis, Prototyping, Design Elements And Principles
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Animations, Marketing Materials, Video Production, Storytelling, Marketing Design, Timelines, Presentations, Social Media Content, Marketing, Multimedia, Drive Engagement, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Simplilearn
Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising
Beginner · Specialization · 1 - 3 Months

LearnKartS
Skills you'll gain: JUnit, Unit Testing, Debugging, Java, Maintainability, Software Development, Secure Coding, Software Testing, Test Case, Authentications, Application Security, Cryptography, Object Oriented Programming (OOP), Eclipse (Software), Integrated Development Environments, Encryption, Data Structures, File Management
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Data Warehousing, Data Architecture, Data Storage, Extract, Transform, Load, Star Schema, Cloud Storage, Data Mart, Database Design, Snowflake Schema, Query Languages, Metadata Management, Data Transformation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Programming Principles, Information Technology, Operating Systems, Web Applications, Collaborative Software, Computer Literacy, Python Programming, Application Development, Microsoft Office, Linux, Microsoft Windows, Mac OS
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Information Systems, Database Software, Database Systems, Database Design, Information Management, Data Modeling, Databases, Relational Databases, Database Management, Data Management
Intermediate · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Generative AI, Marketing, AI Personalization, ChatGPT, Strategic Marketing, Content Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Digital Marketing, Persona Development, Social Media Campaigns, Content Creation, Automation, Ethical Standards And Conduct, Analytics, Graphic and Visual Design, Creativity, Natural Language Processing, Personal Development
Beginner · Course · 1 - 3 Months