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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    Unilever

    Customer Understanding and Digital Marketing Channels

    Skills you'll gain: Customer Insights, Digital Marketing, Digital Media Strategy, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Marketing Planning, Digital Analysis, Digital Marketing Campaigns, Content Marketing, Data-Driven Marketing, Journey Mapping, Target Audience, Customer Engagement, Persona Development, Personalized Service, Marketing Analytics, Brand Marketing, Smart Goals

    ★ 4.7 (252) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Analytics for SEO Queries

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Content Optimization, Prioritization, Data Import/Export, Gap Analysis, Workflow Management, Data Integration, Performance Measurement

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Analytics Engineering Workflows with dbt

    Skills you'll gain: Data Quality, SQL, YAML, Data Pipelines, Data Validation, CI/CD, Data Modeling, Collaborative Software, Data Transformation, Data Integrity, Code Reusability, Version Control, Git (Version Control System), Technical Documentation, Metadata Management, Maintainability, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Email Marketing Metrics & Drafts

    Skills you'll gain: Newsletters, Email Marketing, Content Performance Analysis, Digital Marketing Campaigns, Driving engagement, Digital Marketing, Marketing Effectiveness, Digital Marketing Tools, Marketing Materials, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement, Personalized Campaigns

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Foundations: Data, Data, Everywhere

    Skills you'll gain: Data Ethics, Data Analysis, Analytics, Data-Driven Decision-Making, Data Literacy, Spreadsheet Software, Analytical Skills, Tableau Software, Data Sharing, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL, Query Languages

    ★ 4.8 (122K) · Beginner · Course · 1 - 4 Weeks

    Category: Bestseller
    Bestseller
  • H

    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Sales Development, Rapport Building, Sales Strategy, Sales Process, Selling Techniques, Sales Presentation, Communication, Sales Presentations, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Relationship Management, Negotiation, Interviewing Skills, Branding, Time Management

    ★ 5 (11) · Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Health Information Literacy for Data Analytics

    Skills you'll gain: Data Governance, Data Quality, Data Integration, Data Dictionary, Data Validation, Health Informatics, Data Maintenance, Data Cleansing, Data Modeling, Extract, Transform, Load, Analytical Skills, Health Systems, Fraud detection, Data Management, Metadata Management, Health Care, Clinical Data Management, Data Mapping, Healthcare Industry Knowledge, Value-Based Care

    ★ 4.5 (313) · Intermediate · Specialization · 3 - 6 Months

  • T

    The State University of New York

    Analytics, Law, and Athlete Representation

    Skills you'll gain: Performance Analysis, Law, Regulation, and Compliance, Data-Driven Decision-Making, Data Analysis, Regulation and Legal Compliance, Analytics, Data Management, Contract Management, Decision Making, Contract Negotiation, Negotiation, Relationship Building, Ethical Standards And Conduct, Operations Management

    ★ 5 (7) · Beginner · Course · 1 - 3 Months

  • U

    Universidad de Palermo

    Inteligencia Artificial aplicada al Marketing

    Skills you'll gain: Canva (Software), No-Code Development, Google Gemini, Lead Generation, Content Scheduling, Content Creation, Gemini, Social Media Content, Email Automation, Email Marketing, Make.com, AI powered creativity, Digital Media Strategy, Generative AI, Digital Content, Data-Driven Marketing, Marketing Strategies, Digital Brand Strategy, Digital Marketing, Product Design

    ★ 4.1 (19) · Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Estrategia y Planificación de Marketing

    Skills you'll gain: Marketing Planning, Target Audience, Target Market, Marketing Management, Branding, Strategic Marketing, Brand Management, Marketing Strategies, Market Intelligence, Marketing, Brand Marketing, Marketing Communications, Marketing Effectiveness, Brand Awareness, Brand Strategy, Marketing Strategy and Techniques, Market Research, Business Planning, Communication Planning, Communication Strategies

    ★ 4.8 (53) · Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Machine Learning Aplicado ao Marketing

    Skills you'll gain: Data-Driven Marketing, Big Data, Customer experience improvement, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Data Strategy, Customer experience strategy (CX), Digital Transformation, Data Engineering, Marketing Analytics, Analytics, Data Science, Marketing, Innovation, Digital Brand Strategy, Applied Machine Learning, Data Processing, Marketing Effectiveness

    ★ 4.3 (62) · Beginner · Specialization · 1 - 3 Months

  • U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Personalized Campaigns, Big Data, Credit Risk, Risk Management, Risk Modeling, Personalized Service, Digital Transformation, Data-Driven Marketing, Customer Insights, Machine Learning, Marketing Analytics, Machine Learning Methods, Customer Engagement, Driving engagement, Data-Driven Decision-Making, Applied Machine Learning, Financial Data, Consumer Behaviour

    ★ 4.6 (497) · Mixed · Course · 1 - 4 Weeks

1…454647…499

In summary, here are 10 of our most popular marketing analytics courses

  • Customer Understanding and Digital Marketing Channels: Unilever
  • Google Analytics for SEO Queries: Coursera
  • Analytics Engineering Workflows with dbt: Edureka
  • Email Marketing Metrics & Drafts: Coursera
  • Foundations: Data, Data, Everywhere: Google
  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • Health Information Literacy for Data Analytics: University of California, Davis
  • Analytics, Law, and Athlete Representation: The State University of New York
  • Inteligencia Artificial aplicada al Marketing: Universidad de Palermo
  • Estrategia y Planificación de Marketing : Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
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