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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Social Media Channels for Marketing Success

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Social Media Campaigns, LinkedIn, Marketing Channel, Professional Networking, Pinterest, Web Presence, Digital Brand Strategy, Social Media Analytics, Driving engagement, Instagram, Facebook, Content Marketing, Digital Marketing, Drive Engagement, Brand Awareness, Branding

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Data-Driven Marketing, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Branding, Data Analysis

    ★ 4.6 (49) · Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence

    Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Analytics, Competitive Intelligence, Digital Analysis, Competitive Analysis, Search Engine Optimization, User Research, User Experience, User Experience Design, UI/UX Research, Search Engine Marketing, Digital Marketing Tools, Digital Marketing, Content Strategy, Market Analysis, Content Marketing, Marketing, Strategic Marketing, Marketing Planning

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Generative AI Marketing

    Skills you'll gain: AI Personalization, Personalized Campaigns, Generative AI, Data Ethics, Market Opportunities, Responsible AI, Marketing Effectiveness, Campaign Management, Content Creation, AI Integrations, Marketing Materials, Marketing Strategies, Strategic Marketing, Innovation, Ethical Standards And Conduct

    ★ 4.3 (21) · Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Business English: Marketing and Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Brainstorming, Ideation, Business Correspondence, Advertising, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Business Writing, Product Promotion, Influencing, Concision, Communication Strategies, Graphic Design, Vocabulary

    ★ 4.7 (694) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Connect Google Ads & Analytics Data

    Skills you'll gain: Data-Driven Marketing, Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Customer Data, Analytics, and Segmentation

    Skills you'll gain: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Enablement, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Customer Insights, Data Quality, Data Maintenance, Sales Prospecting, Prospecting and Qualification, Customer Data Management, Customer Engagement, AI Personalization, Advanced Analytics, Analytics, Personalized Service, Data Integrity

    ★ 3.5 (8) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Analytics for SEO Queries

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Content Optimization, Prioritization, Data Import/Export, Gap Analysis, Workflow Management, Data Integration, Performance Measurement

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Analytics in Healthcare Management and Administration

    Skills you'll gain: Performance Improvement, Process Analysis, Business Process Improvement, Health Care Administration, Process Mapping, Health Administration, Health Systems, Business Analytics, Clinical Trials, Systems Thinking, Quality Improvement, Change Management, Care Management, Analytics, Patient-centered Care, Care Coordination, Clinical Research, Data Analysis, Strategic Thinking, Leadership

    ★ 4.7 (40) · Mixed · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Python Data Products for Predictive Analytics

    Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Statistical Machine Learning, Web Frameworks, Classification Algorithms, Machine Learning Methods, Model Training, Data Visualization, Statistical Modeling, Interactive Data Visualization, Design Thinking, Machine Learning, Python Programming

    ★ 4.3 (300) · Intermediate · Specialization · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Machine Learning Aplicado ao Marketing

    Skills you'll gain: Data-Driven Marketing, Big Data, Customer experience improvement, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Data Strategy, Customer experience strategy (CX), Digital Transformation, Data Engineering, Marketing Analytics, Analytics, Data Science, Marketing, Innovation, Digital Brand Strategy, Applied Machine Learning, Data Processing, Marketing Effectiveness

    ★ 4.3 (62) · Beginner · Specialization · 1 - 3 Months

  • U

    Unilever

    Using Data Analytics in Supply Chain

    Skills you'll gain: Data Governance, Data Storytelling, Data Presentation, Data Literacy, Presentations, Data Visualization, Supply Chain, Data Management, Supply Chain Management, Data Analysis, Data Analysis Software, Analytics, Data Visualization Software, Data Quality, Data Compilation, Analytical Skills, Data Cleansing, Data Synthesis, Risk Management, Problem Solving

    ★ 4.5 (93) · Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Social Media Channels for Marketing Success: EDUCBA
  • GenAI for Digital Marketing Specialists: Coursera
  • UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence: Edureka
  • Introduction to Generative AI Marketing: Coursera
  • Business English: Marketing and Sales: Arizona State University
  • Connect Google Ads & Analytics Data: Coursera
  • Customer Data, Analytics, and Segmentation: Microsoft
  • Google Analytics for SEO Queries: Coursera
  • Analytics in Healthcare Management and Administration: Northeastern University
  • Python Data Products for Predictive Analytics: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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