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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Marketing and Management

    Skills you'll gain: Global Marketing, Culture, Cultural Diversity, Management Training And Development, Intercultural Competence, B2B Sales, Target Market, Market Opportunities, Business Marketing, Human Resources, Human Resources Management and Planning, Organizational Strategy, Marketing Strategies, Organizational Structure, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Digital Marketing

    Skills you'll gain: Digital Marketing, Digital Media Strategy, Business Strategies, Digital Advertising, Growth Strategies, Social Media, Pay Per Click Advertising, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Web Analytics, Brand Loyalty, Marketing Strategies, Campaign Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Developing a Marketing Mix for Growth

    Skills you'll gain: Product Strategy, Marketing, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Marketing Planning, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Consumer Behaviour, Promotional Strategies, Value Propositions, Market Analysis, Revenue Management, Brand Management, Writing

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    732 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Managerial Economics: Buyer and Seller Behavior

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Introduction to Market Research

    Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Methodologies, Business Research, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Reporting, Business Ethics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing, Marketing, Marketing Planning, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Le marketing dans un monde numérique

    Skills you'll gain: Digital Transformation, Digital Marketing, Marketing, Marketing Strategies, Consumer Behaviour, Customer Engagement, Promotional Strategies, Product Development, Content Creation, Innovation, Business Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Digital Marketing Landscape

    Skills you'll gain: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Social Media Marketing, Content Marketing, Search Engine Optimization, Video Production, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Product Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Insper

    Introdução ao Marketing Analítico

    Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Business Metrics, Consumer Behaviour, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • International Marketing and Management: University of Colorado Boulder
  • Introduction to Digital Marketing: IBM
  • Fundamentals of Customer Acquisition Management: Coursera
  • Developing a Marketing Mix for Growth: University of Illinois Urbana-Champaign
  • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
  • Introduction to Market Research: Queen Mary University of London
  • Marketing in a Digital World: University of Illinois Urbana-Champaign
  • Le marketing dans un monde numérique: University of Illinois Urbana-Champaign
  • Digital Marketing Landscape: Simplilearn
  • Fundamentals of Product Strategy: Coursera

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