Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Simplilearn
Skills you'll gain: Data-Driven Decision-Making, Web Analytics, Performance Analysis, Operational Efficiency, Performance Measurement, Business Analytics, Business Intelligence, Analytics, Data Analysis
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Google Analytics, Google Ads, Web Analytics, Content Strategy, Marketing, Market Research, Competitive Analysis, E-Commerce, Analytics
Mixed · Course · 1 - 3 Months

Skills you'll gain: User Experience Design, Persona (User Experience), Responsive Web Design, Human Centered Design, Design, Design Research, Design Thinking, Usability Testing, Prototyping, Generative AI, Storytelling
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Intellectual Property, Governance, Due Diligence, Business Valuation, Negotiation, Social Media Strategy, Business Strategies, Business Planning, Market Opportunities, Business Modeling, Product Knowledge, Innovation, Regulation and Legal Compliance, Public Speaking, Professional Networking, Fundraising, Financial Analysis, Relationship Building, Stakeholder Management
Intermediate · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Data Presentation, Data Visualization, Advanced Analytics, Stakeholder Analysis, Interactive Data Visualization, Data Visualization Software, Data Literacy, Design Elements And Principles, Exploratory Data Analysis, Proposal Development, Data Ethics, Data Analysis, Visualization (Computer Graphics), Data Mapping, Pivot Tables And Charts, Tree Maps, Storyboarding
Beginner · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Planning, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Presentations, Dashboard, Performance Reporting, Data Quality
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Retrieval-Augmented Generation, Generative AI, AI Enablement, AI Orchestration, Customer experience improvement, Enterprise Security, Artificial Intelligence, LLM Application, Decision Making, Cloud Infrastructure, Organizational Strategy, Cloud Computing, Cloud Platforms, Customer experience strategy (CX), Innovation, MLOps (Machine Learning Operations), Change Management, Collaboration
Beginner · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Graphical Tools, Animations, Content Creation, Graphic Design, Design and Product, Business, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Success Management, Crisis Management, Customer Relationship Building, Customer Retention, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Relationship Management, Customer Data Management, Employee Onboarding, Customer experience improvement, Company, Product, and Service Knowledge, Performance Metric, Business Metrics, Key Performance Indicators (KPIs), Account Management, Stakeholder Engagement, Operational Excellence, Product Knowledge, Customer Insights, Smart Goals
Beginner · Course · 1 - 3 Months

University of London
Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), Web Content Accessibility Guidelines, HTML and CSS, Web Design, Frontend Performance, Usability, Web Design and Development, User Interface (UI), Usability Testing, Animations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization Software, Visualization (Computer Graphics), C++ (Programming Language), Application Development, Graphing, Computer Graphics, Verification And Validation, Data Validation, Data Structures, Software Testing
Intermediate · Course · 1 - 4 Weeks