Product Marketing Courses
Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.
Popular Product Marketing Courses and Certifications
John Wiley & Sons
Skills you'll gain: Product Marketing, Go To Market Strategy, Value Propositions, Product Planning, Product Strategy, Product Management, Strategic Marketing, Storytelling, Marketing Planning, Commercialization, Product Promotion, Growth Strategies, Market Share, Branding, Brand Strategy, User Feedback, Persuasive Communication, Customer experience improvement, Strategic Partnership, Customer Analysis
Skills you'll gain: Data Storytelling, Product Marketing, Conversion Funnel Analysis, Marketing Planning, Google Analytics, Marketing Budgets, Data Presentation, Marketing Analytics, Campaign Management, Data-Driven Marketing, Customer Analysis, Market Research, Value Propositions, Marketing Communications, Competitive Intelligence, Digital Marketing Campaigns, Prompt Engineering, Go To Market Strategy, Marketing Strategies, Performance Management
IE Business School
Skills you'll gain: Product Lifecycle Management, Brand Strategy, Customer experience strategy (CX), Brand Management, Branding, Competitive Analysis, Product Management, Product Planning, Product Strategy, New Product Development, Journey Mapping, Customer Engagement, Design and Product, Demand Planning, Internal Communications, Employee Engagement, Estimation, Consumer Behaviour, Portfolio Management, Conversion Funnel Analysis
Microsoft
Skills you'll gain: Product Roadmaps, User Story, Market Research, Product Management, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Usability, UI/UX Strategy, Market Analysis, Design Thinking, Competitive Analysis, Market Intelligence, User Interface (UI) Design, Technical Product Management, Cross-Functional Team Leadership, Product Lifecycle Management, Product Strategy, Quality Assurance and Control, Technology Roadmaps, Data Analysis
IE Business School
Skills you'll gain: Surveys, Survey Creation, Market Analysis, Product Strategy, Product Planning, Market Research, Product Marketing, Marketing Communications, Product Lining, Business Research, Strategic Marketing, Integrated Marketing Communications, Value Propositions, Strategic Decision-Making, Customer Acquisition Management, Consumer Behaviour, Marketing Management, Target Market, Decision Making, Marketing
What brings you to Coursera today?
University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Online Advertising, Digital Advertising, Marketing Planning, ChatGPT, Branding, Marketing Strategies, Design Thinking, Keyword Research, AI Product Strategy, Brand Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Generative AI, Personalized Service, AI Personalization, Customer Communications Management, Machine Learning
Skills you'll gain: AI Product Strategy, User Story, Usability Testing, Product Planning, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Innovation, Product Development, Agile Software Development, Scrum (Software Development), Competitive Analysis, Generative Model Architectures, Agile Methodology, Kanban Principles, Responsible AI, Backlogs, Registration, Leadership
Skills you'll gain: New Product Development, Product Lifecycle Management, Product Development, Product Planning, Product Management, Product Marketing, Packaging and Labeling, Product Strategy, Product Lining, Branding, Brand Management, Marketing, Brand Strategy, Product Quality (QA/QC), Marketing Strategies, Consumer Behaviour, Value Propositions, Quality Management, Market Dynamics
Coursera
Skills you'll gain: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Product Marketing, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Product Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience
University of Illinois Urbana-Champaign
Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Communications, Consumer Behaviour, Brand Strategy, Marketing Channel, Product Marketing, Digital Marketing, Advertising Campaigns, Value Propositions, Marketing Analytics, Brand Management, Market Analysis, Market Opportunities, Target Market, Market Research, Promotional Strategies, Digital Transformation, Market Dynamics, Digital Media Strategy
Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Product Knowledge, Value Propositions, Competitive Analysis
Microsoft
Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Product Management, Product Planning, Stakeholder Management, Product Requirements, New Product Development, Stakeholder Engagement, Product Development, Functional Specification, Ideation, Stakeholder Communications, Responsible AI, Requirements Management, Innovation, Market Opportunities, Market Research
What brings you to Coursera today?
Best Product Marketing courses from Coursera
Top-rated Product Marketing courses offered by Coursera on Coursera.
- Product Marketing Manager with AI Professional CertificateCourseraBeginner3 - 6 MonthsCoursera
- Marketing Strategy & PositioningCourseraIntermediate3 - 6 MonthsCoursera
Best Product Marketing certificate programs
Earn a certificate in Product Marketing from top universities and companies.
- Microsoft AI Product ManagerMicrosoftBeginner3 - 6 MonthsProfessional Certificate
- Marketing StrategyIE Business SchoolBeginner3 - 6 MonthsSpecialization
- Generative AI in MarketingUniversity of Virginia Darden School FoundationBeginner1 - 3 MonthsSpecialization
Best Product Marketing courses for beginners
Top-rated beginner-friendly Product Marketing courses with no prerequisites.
- Product Marketing and Go-to-Market StrategyJohn Wiley & SonsBeginner1 - 3 MonthsNo prerequisites
- Brand and Product ManagementIE Business SchoolBeginner1 - 3 MonthsNo prerequisites
- IBM Product ManagerIBMBeginner3 - 6 MonthsNo prerequisites
