Content strategy courses can help you learn audience analysis, content creation techniques, editorial planning, and performance measurement. You can build skills in optimizing content for different platforms, aligning messaging with brand goals, and using analytics to refine strategies. Many courses introduce tools like Google Analytics for tracking engagement, content management systems for organizing assets, and social media platforms for distribution, providing practical methods to implement your content strategies effectively.

University of Colorado Boulder
Skills you'll gain: Stakeholder Communications, Stakeholder Analysis, Systems Thinking, Communication Strategies, Business Systems Analysis, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization
Build toward a degree
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Channel, Data-Driven Decision-Making, Marketing Strategy and Techniques, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Augmented Reality
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Content Strategy, Social Media Content, Content Creation, Social Media Management, Drive Engagement, Content Management, Calendar Management, Social Media, Google Workspace, Content Performance Analysis, Workflow Management, Scheduling, Live Streaming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Development and Management, Content Performance Analysis, Content Strategy, Target Audience, Production Planning, Scheduling, Project Planning, Content Marketing, Media Planning, Content Management, Production Schedule, Driving engagement, Organizational Skills, Workflow Management, AI Product Strategy, Information Architecture, Marketing Channel
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Social Media Content, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Content Creation, Social Media Management, AI Personalization, Digital Media Strategy, Prompt Engineering, Digital Content, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis
Intermediate · Course · 1 - 3 Months

Digital Marketing Institute
Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Content Strategy, Promotional Strategies, Marketing Analytics, Customer Engagement, Content Marketing, Brand Awareness, Marketing Strategies, Trend Analysis, Brand Strategy, Social Media Strategy, Data-Driven Decision-Making, Campaign Management, Social Media, Key Performance Indicators (KPIs), Strategic Partnership
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Strategy, Content Creation, Blogs, Search Engine Optimization, Keyword Research, Content Marketing, Generative AI, Copywriting, Data Science
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, Innovation, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Competitive Analysis, Market Dynamics, Case Studies, Creativity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Drive Engagement, Live Streaming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights
Beginner · Course · 1 - 4 Weeks