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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Michigan

    Tobacco & Nicotine: Public Health, Science, Policy, and Law

    Skills you'll gain: Health Policy, Substance Abuse, Lawsuits, Litigation and Civil Justice, Epidemiology, Health Disparities, Policy Analysis, Public Health, Policy Development, Law, Regulation, and Compliance, Trend Analysis, Advocacy

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Journey Mapping

    Skills you'll gain: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Design Thinking, Artificial Intelligence, Analysis, Design

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Communication Principles for Leaders

    Skills you'll gain: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Leadership, Media Relations, Brand Management, Employee Engagement, Crisis Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Recognizing Team Members

    Skills you'll gain: Recognizing Others, Leadership Development, Professional Development, Team Motivation, Team Leadership, Team Management, Self-Awareness, Emotional Intelligence, Employee Engagement, Open Mindset, Storytelling, Mindfulness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

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    Preview
    D

    Duke University

    Beginning Llamafile for Local Large Language Models (LLMs)

    Skills you'll gain: LLM Application, Large Language Modeling, Model Deployment, Embeddings, Application Programming Interface (API), Restful API, Natural Language Processing, Command-Line Interface, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Pavement Materials and Design (IRC and MoRTH)

    Skills you'll gain: Civil Engineering, Construction Engineering, Civil and Architectural Engineering, Structural Analysis, Materials science, Construction, Engineering Software, Engineering Design Process, Engineering Calculations, Engineering Analysis, Technical Standard, Laboratory Testing

    Advanced · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Copy.AI for Beginners: Generate texts for various use cases

    Skills you'll gain: Prompt Engineering, Workflow Management, Generative AI, Organizational Skills, AI Workflows, Content Creation, Brand Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer experience improvement, Customer Engagement, Predictive Analytics, Personalized Service, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Generative AI

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    D

    DeepLearning.AI

    Large Multimodal Model Prompting with Gemini

    Skills you'll gain: Multimodal Prompts, Gemini, Prompt Engineering, Google Gemini, Prompt Patterns, LLM Application, Generative AI, Application Programming Interface (API), Image Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Marketing with Zapier & ChatGPT: Automated Content Calendars

    Skills you'll gain: Marketing Automation, Application Programming Interface (API), Google Sheets, Calendar Management, ChatGPT, Content Creation, Digital Marketing, Prompt Engineering, Automation, Content Strategy, Brand Management, Project Management

    3.5
    Rating, 3.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Strategic Planning for Social Media

    Skills you'll gain: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics

    Intermediate · Course · 1 - 4 Weeks

Searches related to consumer behavior

consumer behavior analysis
consumer behavior and psychology
market research and consumer behavior
firm level economics: consumer and producer behavior
market research & consumer behavior
introduction to consumer behavior
the power of markets i: the basics of supply and demand and consumer behavior
market research and consumer behavior (ie business school)
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In summary, here are 10 of our most popular consumer behavior courses

  • Tobacco & Nicotine: Public Health, Science, Policy, and Law: University of Michigan
  • GenAI for Customer Journey Mapping: Coursera
  • Communication Principles for Leaders: Fundação Instituto de Administração
  • Recognizing Team Members: Automatic Data Processing, Inc. (ADP)
  • Beginning Llamafile for Local Large Language Models (LLMs): Duke University
  • Pavement Materials and Design (IRC and MoRTH): L&T EduTech
  • Copy.AI for Beginners: Generate texts for various use cases: Coursera
  • AI for Customer Experience with Chatbots and Analytics: Coursera
  • Marketing Management Essentials: Product and Branding: IE Business School
  • Large Multimodal Model Prompting with Gemini: DeepLearning.AI

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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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