Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Skills you'll gain: Content Performance Analysis, Generative AI, Earned Media, Web Content, Prompt Engineering, Keyword Research, AI Personalization, Search Engine Optimization, Shared Media, Content Creation, Content Strategy, Content Marketing, Public Relations, Owned Media, ChatGPT, Copywriting, No-Code Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Visualization Software, R Programming, Scatter Plots, Regression Analysis, Statistical Programming, Predictive Modeling, Artificial Neural Networks, Data Science, Deep Learning, Descriptive Statistics, Predictive Analytics, Statistical Methods, Data Manipulation, Performance Testing, Data Cleansing
Mixed · Course · 1 - 4 Weeks

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Business Process, Financial Statement Analysis, Machine Learning Algorithms, Culture Transformation, Product Lifecycle Management, Digital Transformation, Market Dynamics, Paid media, Capital Budgeting, Design Thinking, Leadership and Management, Game Theory, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling
Beginner · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Research, Data Analysis, Data Visualization Software, Market Analysis, Business Research
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, User Accounts, Brand Management, Digital Marketing, Public Relations
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: AWS SageMaker, Exploratory Data Analysis, Feature Engineering, Dashboard, Interactive Data Visualization, Data Presentation, Data Visualization, Data Pipelines, Project Documentation, Solution Delivery, Data Storytelling, Amazon Web Services, Data Analysis, Data Integration, Technical Documentation, Business Intelligence, Cloud Infrastructure, Technical Communication, Automation, Project Management
Beginner · Course · 1 - 3 Months
IE Business School
Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Computational Logic, Application Specific Integrated Circuits, Theoretical Computer Science, Data Structures, Verification And Validation, Computer Architecture, Algorithms, Computer Engineering, Programming Principles, Digital Design
Intermediate · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Time Management, Scheduling, Strategic Prioritization, Productivity Software, Professionalism, Planning, Overcoming Obstacles, Communication Strategies, Crisis Management
Beginner · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: Supervised Learning, Predictive Modeling, Predictive Analytics, Statistical Modeling, Machine Learning, Machine Learning Algorithms, Regression Analysis, Probability & Statistics, Linear Algebra
Intermediate · Course · 1 - 3 Months