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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Whizlabs

    Microsoft Fabric: Ingest and Transform Data

    Skills you'll gain: Real Time Data, Data Pipelines, Data Transformation, Data Integration, Data Processing, Extract, Transform, Load, Power BI, Data Lakes, PySpark, Apache Spark, Data Quality, Data Governance, Analytics

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Optimize, Evaluate, and Forecast Your Cloud Spend

    Skills you'll gain: Cost Management, Financial Management, Resource Allocation, Resource Utilization, Cost Estimation, Predictive Modeling, Forecasting, Capacity Management, Operating Cost, Financial Modeling, Data-Driven Decision-Making, Cost Benefit Analysis, Gap Analysis, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Analyze Agent Performance: Build and Test

    Skills you'll gain: Statistical Hypothesis Testing, AI Workflows, LangChain, Generative AI Agents, CrewAI, Statistical Methods, Statistical Analysis, Data Transformation, Agentic systems, Statistical Inference, Business Intelligence, Performance Testing, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Metric, Descriptive Analytics, Business Metrics, Data Analysis, Correlation Analysis, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

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    Johns Hopkins University

    Practical Machine Learning

    Skills you'll gain: Model Evaluation, Predictive Modeling, Machine Learning Algorithms, Statistical Machine Learning, Feature Engineering, Supervised Learning, Predictive Analytics, Applied Machine Learning, Data Preprocessing, R Programming, Classification Algorithms, Machine Learning, Random Forest Algorithm, Regression Analysis, Exploratory Data Analysis, Data Wrangling

    4.5
    Rating, 4.5 out of 5 stars
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    3.3K reviews

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Automate AI Anomaly Detection & Response

    Skills you'll gain: Anomaly Detection, Microsoft Azure, Event Monitoring, Application Performance Management, Time Series Analysis and Forecasting, Generative AI, Query Languages, Data Integration, Process Optimization, Data Analysis, User Feedback

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Medical Coding and Superbill Essentials

    Skills you'll gain: Medical Billing, ICD Coding (ICD-9/ICD-10), Medical Coding, CPT Coding, Revenue Cycle Management, Health Information Management and Medical Records, Medical Records, Billing, System Monitoring, Site Reliability Engineering, Ansible, Root Cause Analysis, Business Continuity Planning, Vulnerability Management

    Beginner · Course · 1 - 4 Weeks

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    IBM

    Generative AI Engineering with LLMs

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Retrieval-Augmented Generation, Generative Model Architectures, PyTorch (Machine Learning Library), Vector Databases, LLM Application, Generative Adversarial Networks (GANs), Embeddings, Natural Language Processing, Hugging Face, Transfer Learning, Data Pipelines, Recurrent Neural Networks (RNNs), Text Mining, Data Ethics, Data Preprocessing, Artificial Intelligence, Performance Tuning

    4.5
    Rating, 4.5 out of 5 stars
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    880 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Google

    The Nuts and Bolts of Machine Learning

    Skills you'll gain: Feature Engineering, Model Evaluation, Advanced Analytics, Statistical Machine Learning, Unsupervised Learning, Machine Learning, Data Ethics, Supervised Learning, Decision Tree Learning, Random Forest Algorithm, Classification Algorithms, Python Programming, Performance Tuning

    4.8
    Rating, 4.8 out of 5 stars
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    594 reviews

    Advanced · Course · 1 - 3 Months

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    Real Madrid Graduate School Universidad Europea

    Futuro de los datos y la tecnología - Echar un vistazo

    Skills you'll gain: Large Language Modeling, Image Analysis, Real Time Data, Computer Vision, Advanced Analytics, AI Enablement, Reinforcement Learning, Data Analysis, Data-Driven Decision-Making, Artificial Intelligence, Analysis, Machine Learning, Automation, Data Presentation, Natural Language Processing, Supervised Learning, Innovation

    Beginner · Course · 1 - 4 Weeks

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    Meta

    HTML and CSS in depth

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Bootstrap (Front-End Framework), Debugging, UI Components, Front-End Web Development, Semantic Web, Hypertext Markup Language (HTML), Browser Compatibility, Web Content Accessibility Guidelines, Web Analytics and SEO, User Interface (UI), Development Testing, Data Validation, Javascript, Animations

    4.7
    Rating, 4.7 out of 5 stars
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    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

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    Fractal Analytics

    Data Lineage & Ethical Frameworks for Responsible AI

    Skills you'll gain: Responsible AI, Data Ethics, AI Security, Data Governance, AI Workflows, Data Transformation, Data Integrity, Data Quality, MLOps (Machine Learning Operations), Risk Modeling, Data Validation, Metadata Management, Data Security

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Build Real-Time Dashboards with Spark

    Skills you'll gain: Apache Kafka, Real Time Data, Apache Spark, Dashboard, PySpark, Data Pipelines, Business Intelligence, Data Persistence, JSON, Continuous Monitoring, Business Metrics, Data Integrity, Scalability

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Fabric: Ingest and Transform Data: Whizlabs
  • Optimize, Evaluate, and Forecast Your Cloud Spend: Coursera
  • Analyze Agent Performance: Build and Test: Coursera
  • Practical Machine Learning: Johns Hopkins University
  • Automate AI Anomaly Detection & Response: Coursera
  • Medical Coding and Superbill Essentials: Coursera
  • Generative AI Engineering with LLMs: IBM
  • The Nuts and Bolts of Machine Learning: Google
  • Futuro de los datos y la tecnología - Echar un vistazo : Real Madrid Graduate School Universidad Europea
  • HTML and CSS in depth: Meta

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Digital Marketing (13)
Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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