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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    U

    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Data Visualization, Matplotlib, Probability & Statistics, Data Science, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Machine Learning, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    734 reviews

    Beginner · Course · 1 - 3 Months

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    C

    Coursera

    Scaling No-Code Automation with Reflect

    Skills you'll gain: Test Case, Test Automation, Test Execution Engine, Regression Testing, CI/CD, API Testing, Continuous Integration, Continuous Deployment, No-Code Development, Test Planning, Test Data, Maintainability, Debugging, Scalability

    Advanced · Course · 1 - 4 Weeks

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    C

    Coursera

    Agentic AI Content for Practitioners (Teams: HR)

    Skills you'll gain: AI Enablement, Human Capital, People Analytics, Workforce Development, Business Process Automation, Digital Transformation, Employee Engagement, Recruitment, Constructive Feedback

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Design a User Experience for Social Good & Prepare for Jobs

    Skills you'll gain: User Experience Design, Usability Testing, Prototyping, User Centered Design, Mockups, Wireframing, Persona (User Experience), Adobe XD, User Interface (UI), Cross Platform Development, Figma (Design Software), User Research, Web Design, Responsive Web Design, Web Applications, Information Architecture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Exploratory Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Plot (Graphics), Statistical Visualization, Ggplot2, Dimensionality Reduction, Data Visualization Software, R Programming, Graphing, Data Analysis, Statistical Analysis, Unsupervised Learning

    4.7
    Rating, 4.7 out of 5 stars
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    6.1K reviews

    Mixed · Course · 1 - 4 Weeks

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    M

    Microsoft

    Microsoft Account Manager with Generative AI

    Skills you'll gain: Solution Selling, Budget Management, Account Strategy, Productivity Software, Financial Management, Financial Data, Consultative Selling, Administrative Support, Negotiation, Sales Process, Business Ethics, Customer Relationship Management (CRM) Software, Contract Negotiation, Key Performance Indicators (KPIs), Account Management, Microsoft Copilot, Client Services, Content Management, Relationship Building, Generative AI

    Advanced · Professional Certificate · 3 - 6 Months

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    U

    Universidad Austral

    Fundamentos de Excel para Negocios

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Excel Formulas, Data Analysis, Data Visualization, Data Entry, Productivity Software, Presentations, Data Management, Financial Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    5.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Scripting in Python

    Skills you'll gain: Data Visualization Software, File I/O, Data Visualization, Plot (Graphics), Package and Software Management, Python Programming, Data Cleansing, Programming Principles, Data Manipulation, Development Environment, Data Structures, Scripting, Data Storage, Data Import/Export, Data Processing, Data Analysis, Program Development, Data Integration, Scripting Languages, Computer Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.3K reviews

    Beginner · Specialization · 3 - 6 Months

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    L

    Logical Operations

    R Programming: Conditionals, Loops, Functions, and Packages

    Skills you'll gain: R Programming, Maintainability, Package and Software Management, R (Software), Programming Principles, Statistical Programming, Computer Programming, Data Structures, Software Development, Data Science, Computer Programming Tools, Data Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    User Experience Research and Design

    Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, Usability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI Engineering with LLMs

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Retrieval-Augmented Generation, LLM Application, PyTorch (Machine Learning Library), Generative Model Architectures, Generative AI, Natural Language Processing, AI Workflows, Hugging Face, Vector Databases, Transfer Learning, Embeddings, Text Mining, Model Evaluation, Model Deployment, Data Preprocessing, Recurrent Neural Networks (RNNs), Deep Learning, Reinforcement Learning

    4.5
    Rating, 4.5 out of 5 stars
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    882 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    C

    Coursera

    Applied Financial Analysis

    Skills you'll gain: Financial Modeling, Variance Analysis, Key Performance Indicators (KPIs), Bookkeeping, Financial Forecasting, Revenue Forecasting, Budget Management, Financial Statement Analysis, Business Reporting, Dashboard, Capital Budgeting, Financial Controls, Financial Reporting, Financial Analysis, Process Improvement, Financial Services, Financial Data, Investments, Predictive Analytics, Data-Driven Decision-Making

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Foundations of Data Science: K-Means Clustering in Python: University of London
  • Scaling No-Code Automation with Reflect: Coursera
  • Agentic AI Content for Practitioners (Teams: HR): Coursera
  • Design a User Experience for Social Good & Prepare for Jobs: Google
  • Exploratory Data Analysis: Johns Hopkins University
  • Microsoft Account Manager with Generative AI: Microsoft
  • Fundamentos de Excel para Negocios: Universidad Austral
  • Introduction to Scripting in Python: Rice University
  • R Programming: Conditionals, Loops, Functions, and Packages: Logical Operations
  • User Experience Research and Design: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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