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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Logical Operations

    Microsoft Excel: Data Analysis with PivotTables

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Business Intelligence, Data Analysis, Data Presentation, Business Analytics, Microsoft Office, Microsoft 365, Data Wrangling, Data Visualization, Productivity Software

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Automate, Ingest, and Validate Event Data

    Skills you'll gain: Apache Airflow, Dataflow, Extract, Transform, Load, Data Pipelines, Apache Kafka, Real Time Data, AWS Kinesis, Data Validation, Data Warehousing, Event Monitoring, Data Integrity, Snowflake Schema, Continuous Monitoring, Automation, Data Quality, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Creating a Free Business Page with Blogger

    Skills you'll gain: Blogs, Content Performance Analysis, Google Analytics, Product Promotion, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    266 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Coursera

    Manager of Managers: Performance Management and Metrics

    Skills you'll gain: Team Performance Management, Performance Management, Key Performance Indicators (KPIs), Performance Measurement, Employee Performance Management, Management Training And Development, Performance Metric, Performance Improvement, Human Resource Strategy, Performance Analysis, Business Metrics, Performance Review, Constructive Feedback, Organizational Strategy, Accountability, Employee Engagement, Data-Driven Decision-Making, Analytics, Continuous Improvement Process, Driving engagement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Salesforce

    Sales and CRM Overview

    Skills you'll gain: Sales Process, Sales, Salesforce, Sales Operations, Customer Relationship Management, B2B Sales, Sales Management, Data Management, Customer Data Management, Databases, Business-To-Consumer

    4.6
    Rating, 4.6 out of 5 stars
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    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Adobe

    Generative AI for Creative Workflows

    Skills you'll gain: Adobe Firefly, Adobe Express, Ideation, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
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    C

    Coursera

    Boost SEO: On-Page Elements

    Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Content, Content Creation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
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    187 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Cloud Computing

    Skills you'll gain: Distributed Computing, Cloud Infrastructure, Cloud Services, Big Data, Apache Spark, Cloud Computing, Cloud Storage, Cloud Platforms, Network Architecture, Computer Networking, File Systems, Apache Hadoop, Real Time Data, Apache Mahout, Cloud Computing Architecture, Infrastructure As A Service (IaaS), Data Storage, Middleware, Software-Defined Networking, NoSQL

    4.3
    Rating, 4.3 out of 5 stars
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    2.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Status: Free Trial
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    Knowledge Accelerators

    Dive Deeper into Data-Driven Decisions with Power BI

    Skills you'll gain: Power BI, Data Visualization, Dashboard, Data Presentation, Business Intelligence, Data Modeling, Data Import/Export, Interactive Data Visualization, Data Transformation, Data Visualization Software, Data Analysis Expressions (DAX), Data Storytelling, Pivot Tables And Charts, Data-Driven Decision-Making, Data Cleansing, Microsoft 365, Microsoft Teams, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Foundational Finance for Strategic Decision Making

    Skills you'll gain: Market Data, Financial Modeling, Financial Analysis, Cash Flows, Loans, Financial Statements, Finance, Portfolio Risk, Risk Management, Portfolio Management, Business Valuation, Capital Budgeting, Securities (Finance), Mortgage Loans, Market Analysis, Financial Market, Risk Analysis, Equities, Investments, Microsoft Excel

    4.7
    Rating, 4.7 out of 5 stars
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    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
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    Free Trial
    A

    Alex Genadinik

    Create (Artificial Intelligence) AI VIDEOS WITH ZERO FILMING

    Skills you'll gain: AI Personalization, Video Production, Video Editing, Content Creation, Artificial Intelligence, Animations, Multimedia, TikTok, Natural Language Processing, Scripting

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Excel: Data Analysis with PivotTables: Logical Operations
  • Automate, Ingest, and Validate Event Data: Coursera
  • Creating a Free Business Page with Blogger: Coursera
  • Manager of Managers: Performance Management and Metrics: Coursera
  • Sales and CRM Overview: Salesforce
  • Generative AI for Creative Workflows: Adobe
  • Boost SEO: On-Page Elements: Coursera
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • Cloud Computing: University of Illinois Urbana-Champaign
  • Dive Deeper into Data-Driven Decisions with Power BI: Knowledge Accelerators

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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