Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Coursera
Skills you'll gain: Financial Modeling, Descriptive Statistics, Data Literacy, Financial Forecasting, Reconciliation, Financial Analysis, A/B Testing, Portfolio Risk, Model Evaluation, Data Cleansing, Decision Tree Learning, Regression Analysis, Exploratory Data Analysis, Predictive Modeling, Data Analysis, Risk Analysis, Risk Management, R Programming, Statistical Analysis, Machine Learning
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data Analysis Expressions (DAX), Customer Insights, Power BI, Dashboard, Data Modeling, Data Transformation, Data Import/Export, Interactive Data Visualization, Business Intelligence, Time Series Analysis and Forecasting, Data Visualization Software, Data Cleansing, Trend Analysis
Intermediate · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: Responsible AI, Adobe Firefly, Productivity Software, AI Workflows, Generative AI, Productivity, Writing, Artificial Intelligence, Gemini, Microsoft Copilot, Unstructured Data, Prompt Engineering, Administrative Support, ChatGPT, Data Analysis, Text Mining, Operational Efficiency, Project Schedules, Media Production
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Persistence, File I/O, C (Programming Language), Debugging, Computational Thinking, Programming Principles, Program Development, Application Design, Command-Line Interface, Algorithms
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Sampling (Statistics), Statistical Hypothesis Testing, Descriptive Statistics, Advanced Analytics, Data Analysis, Probability Distribution, Statistics, Probability, A/B Testing, Statistical Analysis, Data Science, Statistical Inference, Statistical Programming, Jupyter, Python Programming, Technical Communication
Advanced · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Brand Strategy, Branding, Entrepreneurship, Selling Techniques, Digital Assets, Ideation, Search Engine Optimization
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Supplier Management, Vendor Management, Vendor Relationship Management, Supplier Relationship Management, Strategic Sourcing, Procurement, Compliance Management, Data Integrity, Workflow Management, Data Quality, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Serverless Computing, Computer Vision, Image Analysis, Amazon Web Services, AI Enablement, Amazon S3, AWS Identity and Access Management (IAM), Text Mining, Data Processing, Unstructured Data
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, AI Personalization, Performance marketing, Marketing Analytics, Generative AI, AI Enablement, Customer Analysis, Google Ads, Responsible AI, Data Presentation, Target Audience, AI Product Strategy, Customer experience strategy (CX), Keyword Research, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Email Marketing, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization, Storytelling, Infographics, Layout Design, Branding
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Case Studies, User Experience Design, Business Analysis, Natural Language Processing, Application Programming Interface (API), Application Deployment, Application Development, Artificial Intelligence, Systems Integration, Scalability
Beginner · Course · 1 - 4 Weeks