Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

University of Colorado Boulder
Skills you'll gain: Object Oriented Design, User Story, Real-Time Operating Systems, Systems Engineering, Unsupervised Learning, New Product Development, Field-Programmable Gate Array (FPGA), Failure Analysis, Sustainable Business, Delegation Skills, Sampling (Statistics), Supplier Management, Computer Vision, Accountability, Data Ethics, Data Mining, Sustainability Reporting, Database Design, Generative AI, Sustainable Design
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Computer Programming, Animation and Game Design, Development Environment, Virtual Environment, Visualization (Computer Graphics), Performance Tuning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Design Thinking, Customer experience strategy (CX), Agile Product Development, Product Strategy, Product Management, User Research, Service Design, Value Propositions, Product Roadmaps, Customer Insights, User Story, Innovation, Market Opportunities, Customer Retention, Growth Strategies, Market Analysis
Intermediate · Course · 1 - 3 Months

Michigan State University
Skills you'll gain: Financial Statements, Intellectual Property, Value Propositions, Business Planning, Design Thinking, Ideation, Innovation, Income Statement, Entrepreneurship, Business Modeling, Product Development, Balance Sheet, Marketing Planning, Market Opportunities, Verification And Validation, Creative Thinking, Lean Methodologies, Financial Modeling, Creativity, Leadership
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, Responsible AI, Web Services, Business Reporting, Data Ethics, Artificial Intelligence, Application Programming Interface (API), Artificial Intelligence and Machine Learning (AI/ML), Security Controls, Customer Data Management, Analytics, Restful API, Sales Process, Data Security
Advanced · Specialization · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Insurance, Insurance Policies, Risk Management, Wealth Management, Business Risk Management, Financial Planning, Economics, Risk Analysis, Finance, Human Capital, Trustworthiness, Case Studies, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: 3D Modeling, 3D Assets, Computer Graphic Techniques, Computer Graphics, Technical Design
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Consultative Selling, Account Strategy, Solution Selling, Sales Management, Sales Pipelines, Sales, B2B Sales, Sales Training, Sales Strategy, Sales Development, Consultative Approaches, Account Management, Sales Process, Cross-Functional Team Leadership, Contract Negotiation, Price Negotiation, Cross-Functional Collaboration, Negotiation, Business Analytics, Ethical Standards And Conduct
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Spring Framework, Web Applications, Java Platform Enterprise Edition (J2EE), Java, Object Oriented Design, Back-End Web Development, Authentications, Application Development, Software Design, Database Design, Model View Controller, Databases
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Drive Engagement, Social Media Management, Social Media Campaigns, Marketing, Content Marketing, Customer Communications Management
Beginner · Guided Project · Less Than 2 Hours

Anthropic
Skills you'll gain: Prompt Engineering, Anthropic Claude, Application Programming Interface (API), LLM Application, API Design, Restful API, Tool Calling, Generative AI Agents, Software Development Tools, Authentications, Automation, Natural Language Processing
Beginner · Course · 1 - 3 Months