Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

PwC India
Skills you'll gain: Accounting Records, Tax Returns, Reconciliation, Tax Compliance, Billing & Invoicing, Auditing, Tax Preparation, Accounting, Tax Management, Key Performance Indicators (KPIs), Compliance Management, Income Tax, Tax, Tax Laws, Sales Tax, Record Keeping, Registration, Records Management, Compliance Auditing, Compliance Reporting
Beginner · Professional Certificate · 3 - 6 Months

Simplilearn
Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions
Beginner · Course · 1 - 3 Months

Skills you'll gain: Logo Design, Canva (Software), Video Production, Graphic Design, Graphic and Visual Design, Content Creation, Creative Design, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Digital Media Strategy, Web Analytics and SEO, Business Modeling, Marketing Strategy and Techniques, Business Strategy, Market Analysis, Content Marketing, Paid media, Digital Marketing, Email Marketing, Google Ads, Video Production
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Marketing
Intermediate · Guided Project · Less Than 2 Hours
Pontificia Universidad Católica de Chile
Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, Technical Management, New Product Development, Innovation, Entrepreneurship, Market Analysis
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: GitHub, C# (Programming Language), Secure Coding, HTML and CSS, User Interface and User Experience (UI/UX) Design, Figma (Design Software), Open Web Application Security Project (OWASP), Git (Version Control System), User Interface (UI), Object Oriented Programming (OOP), Web Development, Web Design, Debugging, Mockups, Microsoft Copilot, Authentications, Front-End Web Development, Programming Principles, UI Components, Javascript
Beginner · Professional Certificate · 3 - 6 Months

École Polytechnique
Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Analysis, Business Transformation, Digital Assets, Business Development, Market Analysis, Business Strategy, Marketing Management, Business Valuation, Case Studies, Entrepreneurship, Strategic Decision-Making, Technology Strategies, Business Technologies, E-Commerce, Emerging Technologies, Law, Regulation, and Compliance
Beginner · Specialization · 3 - 6 Months

Universidad Austral
Skills you'll gain: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Productivity Software, Financial Data, Ideation, Financial Analysis, Marketing Materials, Product Management, Product Development, Business Research, Marketing Management, Generative AI, Market Research, Copywriting, Creative Design, Marketing, Packaging and Labeling
Beginner · Guided Project · Less Than 2 Hours
Georgia Institute of Technology
Skills you'll gain: Materials science, Chemistry, Structural Analysis, Mechanical Engineering, Chemical Engineering, Physical Science, Semiconductors
Mixed · Course · 1 - 3 Months