Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Technical Support, Technical Support and Services, Hardware Troubleshooting, Cloud Computing, Desktop Support, Cloud Services, Cybersecurity, System Support, End User Training and Support, Cloud Storage, Network Troubleshooting, Cloud Security, Computer Hardware, Customer Service, General Networking, Data Storage, Issue Tracking, Operating Systems
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Digital Transformation, Business Analysis, Requirements Elicitation, Gap Analysis, Analysis, Business Analytics, Business Requirements, Requirements Analysis, Systems Analysis, Business Process Modeling, Technology Strategies, Microsoft Excel, Project Management, Stakeholder Management, Stakeholder Communications, Change Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Virtual Environment, Graphical Tools, Design Elements And Principles, Data Sharing, Graphic and Visual Design, Design, Graphic Design, Content Creation, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Microsoft Copilot, Anthropic Claude, Web Applications, Tool Calling, GitHub, Web Development, Real Time Data, Debugging, Artificial Intelligence and Machine Learning (AI/ML), API Gateway, Servers, Prompt Engineering, Agentic systems, Video Game Development, Middleware, LLM Application, Command-Line Interface, Generative AI, Artificial Intelligence, Software Engineering
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement
Beginner · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Innovation, International Finance, Environmental Social And Corporate Governance (ESG), Global Marketing, Economic Development, Business Strategy, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Growth Strategies, Economics, Natural Resource Management
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Information Architecture, Content Strategy, Content Creation, User Experience
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Microsoft PowerPoint, Value Propositions, Case Studies, Market Share, B2B Sales
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Product Marketing, Sales, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours