Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.
Kennesaw State University
Skills you'll gain: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Organizational Change, Business Strategy, Business, Marketing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Make.com, LinkedIn, Marketing Automation, Marketing, Social Media, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, API Gateway, Artificial Intelligence, Content Marketing, Prompt Engineering, Digital Marketing, Workflow Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design, Social Media Marketing, Organizational Skills, Marketing Design, Typography, Color Theory, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, Videography, Video Editing, Photography, Photo Editing, Branding, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Technical University of Munich (TUM)
Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research Methodologies, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination
Intermediate · Course · 3 - 6 Months

Kennesaw State University
Skills you'll gain: Data Collection, Lean Six Sigma, Six Sigma Methodology, Quality Improvement, Process Improvement, Business Process, Project Management, Process Capability, Project Planning, Customer experience improvement, Data Validation, Descriptive Statistics, Statistics, Statistical Analysis, Stakeholder Analysis, Business Metrics
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Internet Of Things, Real-Time Operating Systems, General Networking, Wireless Networks, Information Systems Security, Application Security, Petroleum Industry, Automation, Network Protocols, Emerging Technologies, Cloud Platforms, Embedded Systems, Market Analysis, Interviewing Skills, Software-Defined Networking, Workforce Development, Platform As A Service (PaaS)
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising
Beginner · Course · 1 - 4 Weeks
University of California, Santa Cruz
Skills you'll gain: C (Programming Language), C++ (Programming Language), Debugging, Computer Programming, Data Structures, Object Oriented Programming (OOP), Command-Line Interface, File Systems
Intermediate · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Generative AI, Generative Model Architectures, AI Product Strategy, Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), Business Marketing, Business Strategy, Customer experience improvement, Corporate Strategy, Data Ethics, Customer Engagement, Governance
Beginner · Course · 1 - 4 Weeks

Keller Williams
Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Sales Process, Client Services, Sales Prospecting, Prioritization, Goal Setting, Market Data, Market Analysis, Calendar Management, Market Trend, Compensation Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Pinterest, Canva (Software), Content Creation, Social Media Content, Design Reviews, Storytelling, Photo/Video Production and Technology, Graphic Design, Driving engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours