Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Starweaver
Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Storytelling, Emotional Intelligence, Sales, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications
Intermediate · Specialization · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Peer Review, Business Planning, Strategic Marketing, Business Consulting, Business Strategies, Marketing Strategies, Entrepreneurship, Product Promotion, Competitive Analysis, Presentations, Product Development, Market Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Visual Design, Advertising, Digital Advertising, Design Elements And Principles, Graphic Design, Driving engagement, Design, Graphic and Visual Design, Content Creation, Facebook, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Performance Improvement, Change Management, Financial Analysis, Systems Thinking, Proposal Development, Cost Benefit Analysis, Business Economics, Business, Global Marketing, Packaging and Labeling, Product Lifecycle Management
Beginner · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Predictive Analytics, Image Analysis, Artificial Intelligence, Customer Engagement, Pay Per Click Advertising, Search Engine Optimization, HubSpot CRM, Visual Merchandising, Computer Vision
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Design Research, Market Research, Content Creation, Creative Design, Creativity, Target Audience, Value Propositions, Consumer Behaviour
Beginner · Course · 1 - 3 Months
Illinois Tech
Skills you'll gain: Product Lifecycle Management, Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Competitive Analysis, Business Economics, Economics, Market Trend, Strategic Decision-Making, Global Marketing, Cost Reduction, Price Negotiation, Innovation, Market Analysis, Strategic Thinking, Market Opportunities, Strategic Planning, Team Leadership, Adaptability
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Back-End Web Development, Program Development, Algorithms, Integrated Development Environments, Programming Principles, Pseudocode, Debugging, Computational Thinking, Engineering Software, C# (Programming Language), Version Control, Software Engineering, GitHub, Git (Version Control System), Data Structures, Microsoft Copilot
Beginner · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Empathy, Compassion, Emotional Intelligence, Social Skills, Self-Awareness, Personal Development, Professional Development, Active Listening, Leadership, Mindfulness
Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Fundraising, Campaign Management, Direct Marketing, Customer Relationship Building, Target Audience, Email Marketing, Telemarketing, Lead Generation, Event Management, Data-Driven Decision-Making, Communication Strategies
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Fundraising, Philanthropy, Tax Planning, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Business Software, Educational Materials, Professional Networking, Tax Laws
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Cloud Services, Data Warehousing, Data Architecture, Databases, Data Lakes, Business Intelligence, Analytics, Big Data, Data Visualization Software, Data Integration, Data Processing, Data Pipelines, Data Visualization
Beginner · Course · 1 - 4 Weeks