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  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    E

    ESSEC Business School

    L'entrepreneuriat social: faire son business plan

    Skills you'll gain: Social Impact, Business Modeling, Market Research, Business Planning, Entrepreneurship, Sustainable Business, Key Performance Indicators (KPIs), Marketing, Customer Analysis, Stakeholder Analysis, Business Development, Needs Assessment, Target Audience, Entrepreneurial Finance, Governance, Financial Forecasting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    122 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Intelligent Digital Factories

    Skills you'll gain: Machine Learning Algorithms, Internet Of Things, Artificial Intelligence, Unsupervised Learning, Python Programming, Computer Vision, Peripheral Devices, Integrated Development Environments, Deep Learning, Applied Machine Learning, Image Analysis, Machine Learning, Embedded Systems, Civil Engineering, Computer Programming Tools, Development Environment, Wireless Networks, Automation, Digital Transformation, Real Time Data

    4.6
    Rating, 4.6 out of 5 stars
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    314 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    T

    Technical University of Munich (TUM)

    Cost Accounting

    Skills you'll gain: Cost Accounting, Management Accounting, Operating Cost, Profit and Loss (P&L) Management, Income Statement, Inventory Accounting, Gross Profit, Cost Management, Strategic Decision-Making, Accounting, Product Planning, Resource Allocation, Product Assortment, Depreciation, Production Process, Financial Accounting, Price Negotiation, Capacity Management, Decision Making, Operating Expense

    4.7
    Rating, 4.7 out of 5 stars
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    356 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Akamai Technologies, Inc.

    Akamai Customer Consulting and Support

    Skills you'll gain: Endpoint Security, Database Systems, Computer Security Incident Management, Security Management, Ubuntu, Routing Protocols, Database Design, Application Development, Network Architecture, Linux Commands, TCP/IP, Operating Systems, Database Theory, Web Design and Development, Cascading Style Sheets (CSS), Web Development, Data Structures, Python Programming, Data Analysis, Software Development

    4.7
    Rating, 4.7 out of 5 stars
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    327 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Advertising and E-commerce on TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Online Advertising, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Integrated and Strategic Communication Campaigns

    Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

    4.5
    Rating, 4.5 out of 5 stars
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    48 reviews

    Beginner · Course · 1 - 4 Weeks

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    P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Business Development, Strategic Decision-Making, Business Management, Global Marketing, Governance, International Finance, Organizational Structure, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
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    150 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create a Storyboard using Canva

    Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Animations, Content Creation, Graphic and Visual Design, Graphic Design, Design and Product, Business, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    206 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Build a social media presence for your business using Canva

    Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

    4.6
    Rating, 4.6 out of 5 stars
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    80 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Firm Level Economics: Markets and Allocations

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Game Theory, Market Analysis, Business Economics, Market Share, Consumer Behaviour, Operational Efficiency, Financial Regulations, Resource Allocation, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
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    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to Healthcare Management

    Skills you'll gain: Health Care Administration, Community Health, Public Health, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Quality Improvement, Health Care, Performance Improvement, Organizational Leadership, Continuous Quality Improvement (CQI), Communication Planning, Healthcare Industry Knowledge, Teamwork, Organizational Structure, Fundraising

    4.8
    Rating, 4.8 out of 5 stars
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    100 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    iOS App Development with Swift

    Skills you'll gain: Apple iOS, Swift Programming, iOS Development, Model View Controller, Apple Xcode, Mobile Development, User Interface (UI), Application Design, Application Development, Objective-C (Programming Language), UI Components, Animations, User Interface and User Experience (UI/UX) Design, Object Oriented Programming (OOP), Application Frameworks, Interaction Design, Programming Principles, Data Persistence, Integrated Development Environments, Persistence

    3.9
    Rating, 3.9 out of 5 stars
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    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • L'entrepreneuriat social: faire son business plan: ESSEC Business School
  • Intelligent Digital Factories: L&T EduTech
  • Cost Accounting: Technical University of Munich (TUM)
  • Akamai Customer Consulting and Support: Akamai Technologies, Inc.
  • Advertising and E-commerce on TikTok: Aptly
  • Integrated and Strategic Communication Campaigns: University of Colorado Boulder
  • Escalamiento exitoso e Innovación en los Negocios: Pontificia Universidad Católica de Chile
  • Create a Storyboard using Canva: Coursera
  • Build a social media presence for your business using Canva: Coursera
  • Firm Level Economics: Markets and Allocations: University of Illinois Urbana-Champaign

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