Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

University of Pennsylvania
Skills you'll gain: Data-Driven Decision-Making, Marketing Analytics, Customer Analysis, Data Collection, Predictive Modeling, Descriptive Analytics, Business Analytics, Predictive Analytics, Analytics, Customer Insights, Regression Analysis, Customer Data Management, Market Research, Consumer Behaviour
Mixed · Course · 1 - 3 Months

Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Engagement, Digital Marketing, Product Improvement, Web Analytics and SEO, Marketing Analytics, Performance Analysis, Customer Insights, Portfolio Management, Presentations, Generative AI Agents, Key Performance Indicators (KPIs), Business Metrics
Beginner · Course · 1 - 4 Weeks

Columbia University
Skills you'll gain: Construction Management, Construction Estimating, Project Schedules, Cost Estimation, Project Finance, Construction, Building Information Modeling, Scheduling, Cost Control, Environment Health And Safety, Lean Methodologies, Real Estate, Earned Value Management, Project Controls, Risk Management, Project Accounting, Work Breakdown Structure, Business Transformation, Finance, Innovation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Performance marketing, Google Ads, Media Buying, Content Performance Analysis, Advertising, Generative AI, Data Ethics, Campaign Management, Paid media, AI Personalization, Automation, Content Creation, Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Budgets, Target Audience, Campaign Management, Facebook, Sales Pipelines, Google Ads, Online Advertising, Instagram, Performance marketing, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Account Management, Apple iOS
Beginner · Course · 1 - 3 Months

Skills you'll gain: Unit Testing, Bash (Scripting Language), Test Automation, Operating Systems, Scripting, Unix, Development Testing, Software Testing, Linux, Command-Line Interface, File Systems, Python Programming, File Management, Automation
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Cloud Deployment, Cloud Computing, Cloud Solutions, Identity and Access Management, Cloud Infrastructure, Google Cloud Platform, Virtual Machines, Cloud Storage, Load Balancing, Virtual Networking
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Project Closure, Quality Management, Project Planning, Communication Planning, Sprint Retrospectives, Backlogs, Project Management Life Cycle, Agile Methodology, Project Management, Agile Project Management, Issue Tracking, Stakeholder Analysis, Budget Management, Project Scoping, Milestones (Project Management), Project Documentation, Project Risk Management, Scope Management, Stakeholder Management, Change Management
Beginner · Professional Certificate · 3 - 6 Months

Google Cloud
Skills you'll gain: Kubernetes, Google Cloud Platform, Jenkins, Google App Engine, Docker (Software), Cloud-Native Computing, Cloud Infrastructure, Containerization, CI/CD, Application Deployment, Identity and Access Management, Big Data, Cloud Services, Infrastructure As A Service (IaaS), Cloud Computing, Continuous Delivery, Microservices, Cloud Platforms, Cloud Storage, Hybrid Cloud Computing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Marketing Budgets, Paid media, Social Media Strategy, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Content Performance Analysis, Scheduling, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Scripting, Email Automation, Google Workspace, Google Sheets, Automation, Spreadsheet Software, Gmail, Javascript, Hypertext Markup Language (HTML), Web Applications, Application Design, Application Development, Application Programming Interface (API)
Intermediate · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Digital Advertising, Productivity, Facebook, Sales Pipelines, Web Development
Beginner · Specialization · 3 - 6 Months