Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

University of Alberta
Skills you'll gain: Reinforcement Learning, Deep Learning, Feature Engineering, Machine Learning, Supervised Learning, Artificial Neural Networks, Pseudocode, Linear Algebra, Probability Distribution
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Microsoft Excel, Analytical Skills, Spreadsheet Software, Dashboard, Data Analysis, IBM Cognos Analytics, Pivot Tables And Charts, Data Visualization, Data Presentation, Exploratory Data Analysis, Data Visualization Software, Data Cleansing
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Product Planning, English Language, Marketing Budgets, Business Planning, Business Writing, Marketing Planning, Project Documentation, Financial Analysis, Budgeting, Business Communication, Presentations, Business Reporting
Intermediate · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Telecommuting, Stakeholder Communications, Customer Communications Management, Employee Retention, Diversity and Inclusion
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Digital Advertising, Online Advertising, Campaign Management, Advertising, Advertising Campaigns, Marketing, Social Media Campaigns, Marketing Management, Budget Management, Target Audience
Beginner · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Fundraising, Philanthropy, Tax Planning, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Business Software, Educational Materials, Professional Networking, Tax Laws
Beginner · Course · 1 - 4 Weeks
INSEAD
Skills you'll gain: Blockchain, Business Leadership, Business Transformation, Organizational Structure, Business, Business Modeling, Governance, Emerging Technologies, Business Strategy, Strategic Partnership, Entrepreneurship, Innovation, Regulatory Compliance, Intellectual Property
Mixed · Course · 1 - 3 Months

Xbox
Skills you'll gain: User Story, Product Planning, Competitive Analysis, User Interface (UI), Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Market Analysis, Wireframing, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Game Design, Program Development, Python Programming, Computer Programming, Scripting, Scripting Languages, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Entrepreneurship, Feasibility Studies, Business Planning, Strategic Thinking, New Business Development, Business Strategies, Innovation, Financial Analysis, Business Leadership, Business Analysis, Marketing Strategies
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Entrepreneurship, Market Analysis, Innovation, Marketing, Market Research, Product Management, Product Development, Business Strategies, Business Solutions, Value Propositions, Business Modeling, Interviewing Skills, Finance
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Marketing, Leadership, Organizational Leadership, Business Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Strategy, Organizational Strategy, Business Ethics, Market Dynamics, Strategic Thinking, Customer Insights, Corporate Strategy, Financial Analysis, Financial Management
Beginner · Specialization · 3 - 6 Months