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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Tidymodels in R: Building tidy machine learning models

    Skills you'll gain: Tidyverse (R Package), Model Evaluation, Data Visualization, Clinical Data Management, Data Preprocessing, Data Manipulation, Predictive Modeling, R Programming, Predictive Analytics, Data Pipelines, Feature Engineering, Applied Machine Learning, Machine Learning, Random Forest Algorithm, Performance Tuning, Logistic Regression

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    B

    Blue Prism

    Blue Prism Foundation Training

    Skills you'll gain: Robotic Process Automation, Business Objects Framework, Business Process Automation, Process Flow Diagrams, Automation, Workflow Management, Process Analysis, Process Development, Business Process, Process Validation, Release Management, Consolidation, Data Import/Export, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Mastering Data Analysis with Pandas

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    174 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Exam Prep (DEA-C01): AWS Certified Data Engineer - Associate

    Skills you'll gain: AWS SageMaker, AWS CloudFormation, Amazon S3, Serverless Computing, Amazon DynamoDB, Amazon CloudWatch, Cloud Security, Data Security, Amazon Redshift, AWS Kinesis, Data Integration, Cloud Storage, Amazon Web Services, Data Lakes, Data Storage, Databases, Apache Airflow, Cloud Computing Architecture, Infrastructure as Code (IaC), Virtual Networking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI Fundamentals in Financial Services

    Skills you'll gain: Financial Services, Artificial Intelligence, FinTech, Financial Regulation, Banking, Fraud detection, Machine Learning, Data Ethics, Natural Language Processing, AI Personalization, Deep Learning, Credit Risk, Data-Driven Decision-Making, Case Studies, Reinforcement Learning, Big Data, Algorithms, Data Management, Customer Service

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Agile Product Development, Stakeholder Management, Product Requirements, Functional Specification, Responsible AI, Innovation, Change Management, Market Research, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Qlik Sense for Beginners: Analyze and Visualize Data

    Skills you'll gain: Data Storytelling, Customer Analysis, Data Integration, Interactive Data Visualization, Dashboard, Data Visualization, Data Analysis, Customer Insights, Data-Driven Decision-Making, Data Analysis Software, Exploratory Data Analysis, Presentations, Analytics, Technical Communication, Data Visualization Software, Data Import/Export

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Execution and Evaluation

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Data Science & Machine Learning Fundamentals

    Skills you'll gain: Model Evaluation, Feature Engineering, Data Science, Data Analysis, Business Analytics, Predictive Analytics, Data-Driven Decision-Making, Regression Analysis, Data Modeling, Statistical Analysis, Business Intelligence, Data Storytelling, Machine Learning, Exploratory Data Analysis, Data Preprocessing, Classification Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Communicating Data Insights with Tableau

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Storytelling, Tableau Software, Data-Driven Decision-Making, Data Visualization Software, Business Reporting, Data Analysis, Business Intelligence, Presentations, Exploratory Data Analysis, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Advanced Data Analysis & Visualization with Copilot in Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Data Presentation, Data Storytelling, Data Visualization Software, Microsoft Copilot, Statistical Analysis, Data Analysis, Statistical Methods, Data Integration, Data-Driven Decision-Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    استراتيجيات تمركز المنتج | Product Positioning Strategies

    Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Tidymodels in R: Building tidy machine learning models: Coursera
  • Blue Prism Foundation Training: Blue Prism
  • Mastering Data Analysis with Pandas: Coursera
  • Exam Prep (DEA-C01): AWS Certified Data Engineer - Associate: Whizlabs
  • AI Fundamentals in Financial Services: Saïd Business School, University of Oxford
  • Product Strategy and Roadmapping: Microsoft
  • Qlik Sense for Beginners: Analyze and Visualize Data: Coursera
  • Execution and Evaluation: University of Colorado Boulder
  • Data Science & Machine Learning Fundamentals: Corporate Finance Institute
  • Communicating Data Insights with Tableau: Tableau Learning Partner

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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