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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    U

    University of Illinois Urbana-Champaign

    Healthcare Innovation, Design, Entrepreneurship

    Skills you'll gain: Social Determinants Of Health, Community Health, Product Development, Health Systems, Business Modeling, Health Equity, Lean Six Sigma, Market Analysis, Competitive Analysis, Performance Improvement, Process Improvement, Healthcare Industry Knowledge, Stakeholder Analysis, New Product Development, Innovation, Decision Making, Operations Management, Operations, Problem Solving, Leadership

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Duke University

    Data-Driven Decision-Making for Agile Organizations

    Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Performance Analysis, Performance Measurement, Customer Analysis, Adaptability, Decision Making, Strategic Prioritization, Dashboard, Strategic Thinking, Data-Driven Decision-Making, Market Opportunities, Business Metrics, Business Analytics, Business Intelligence, Data Science, Data Analysis, Operational Efficiency, Risk Management, Change Management

    4.4
    Rating, 4.4 out of 5 stars
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    37 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
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    S

    Starweaver

    Financial Leadership in Hospitality

    Skills you'll gain: Revenue Management, Vendor Management, Capital Expenditure, Financial Statement Analysis, Advanced Analytics, Hospitality, Hospitality Management, Cost Control, Vendor Relationship Management, Financial Statements, Performance Measurement, Budgeting, Financial Analysis, Financial Forecasting, Variance Analysis, Financial Management, Business Metrics, Hotel Operations, Finance, Leadership

    5
    Rating, 5 out of 5 stars
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    22 reviews

    Intermediate · Specialization · 3 - 6 Months

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    M

    Michigan State University

    Getting Your Film off the Ground

    Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Digital Media Strategy, Proposal Writing, Campaign Management, Social Media, Social Media Strategy, Stakeholder Engagement, Brand Marketing, Content Strategy, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
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    57 reviews

    Beginner · Course · 1 - 3 Months

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    N

    Northeastern University

    Fundamentals of Integrated Brand Promotion

    Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking

    Beginner · Course · 1 - 4 Weeks

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    F

    Fred Hutchinson Cancer Center

    Practical Steps for Building Fair AI Algorithms

    Skills you'll gain: ChatGPT, Responsible AI, Generative AI, Data Ethics, Algorithms, Artificial Intelligence, Predictive Analytics, Record Keeping, Diversity Awareness, Health Equity, Model Evaluation, Case Studies

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Energy Modeling: Predicting & Optimizing Consumption

    Skills you'll gain: Energy and Utilities, Mathematical Modeling, Statistical Modeling, Predictive Analytics, Gemini, Data-Driven Decision-Making, Forecasting, Electric Power Systems, Analytics, Data Analysis, 3D Modeling, AI Enablement, Simulation and Simulation Software, Real Time Data, Simulations, Sustainable Technologies, Time Series Analysis and Forecasting, HVAC, Data Visualization, Search Engine Optimization

    Intermediate · Course · 1 - 4 Weeks

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    N

    National Taiwan University

    賽局與產業競爭策略 (Game Theory and Business Strategy)

    Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Case Studies, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

    5
    Rating, 5 out of 5 stars
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    37 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Target specific user demographics in your followers campaign

    Skills you'll gain: Campaign Management, Target Audience, Social Media Campaigns, Market Research, User Research, Performance Metric, Social Media Marketing, Social Media, Social Media Strategy, Market Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    L

    LearnKartS

    Kafka Fundamentals

    Skills you'll gain: Apache Kafka, Server Administration

    3.9
    Rating, 3.9 out of 5 stars
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    38 reviews

    Intermediate · Course · 1 - 4 Weeks

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    E

    EDUCBA

    Data Analysis with NumPy and Pandas

    Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Data Import/Export, NumPy, Time Series Analysis and Forecasting, Business Reporting, Jupyter, Data Wrangling, Microsoft Excel, Data Transformation, Matplotlib, Data Analysis, Data Cleansing, Data Preprocessing, Analytics, Data Processing, Management Reporting, Business Analytics, Python Programming

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Using Advanced SWOT Analysis to Determine Competitiveness

    Skills you'll gain: Strategic Prioritization, Competitive Analysis, Strategic Planning, Strategic Thinking, Case Studies, Business Strategy, Spreadsheet Software, Strategic Decision-Making, Market Analysis, Entrepreneurship, Leadership and Management

    4.3
    Rating, 4.3 out of 5 stars
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    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Healthcare Innovation, Design, Entrepreneurship: University of Illinois Urbana-Champaign
  • Data-Driven Decision-Making for Agile Organizations: Duke University
  • Financial Leadership in Hospitality: Starweaver
  • Getting Your Film off the Ground : Michigan State University
  • Fundamentals of Integrated Brand Promotion: Northeastern University
  • Practical Steps for Building Fair AI Algorithms: Fred Hutchinson Cancer Center
  • Energy Modeling: Predicting & Optimizing Consumption: Coursera
  • 賽局與產業競爭策略 (Game Theory and Business Strategy): National Taiwan University
  • Target specific user demographics in your followers campaign: Coursera
  • Kafka Fundamentals: LearnKartS

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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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