• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Fundamentals of AI Agents Using RAG and LangChain

    Skills you'll gain: Prompt Engineering, LLM Application, Generative AI, Large Language Modeling, PyTorch (Machine Learning Library), Artificial Intelligence and Machine Learning (AI/ML), Natural Language Processing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    174 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Functions

    Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    PyTorch: Fundamentals

    Skills you'll gain: Data Quality, Data Pipelines, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Text Marketing Analytics

    Skills you'll gain: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Unstructured Data, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Data Science, Text Mining, Data Analysis, Predictive Modeling, Classification And Regression Tree (CART), JSON, Data Manipulation, Data Structures, Python Programming, Data Visualization

    Build toward a degree

    3.1
    Rating, 3.1 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Incentives

    Skills you'll gain: Marketing Channel, Direct Selling, Business Marketing, Strategic Marketing, Strategic Partnership, Coordinating, Price Negotiation, Revenue Management, Strategic Thinking, Market Analysis, Business Risk Management, Business Relationship Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Facebook, Instagram, and Snapchat Marketing

    Skills you'll gain: Social Media Marketing, Social Media Management, Facebook, Instagram, Target Audience, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Web Analytics, Digital Advertising, Brand Awareness, Performance Measurement, Content Creation

    4.2
    Rating, 4.2 out of 5 stars
    ·
    84 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    MRI Fundamentals

    Skills you'll gain: Magnetic Resonance Imaging, Medical Imaging, Image Quality, Patient Positioning, Medical Equipment and Technology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    463 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Rust Fundamentals

    Skills you'll gain: Rust (Programming Language), Development Testing, Software Testing, Data Structures, Debugging, GitHub, Programming Principles, Package and Software Management, Integrated Development Environments, Secure Coding, System Programming

    4
    Rating, 4 out of 5 stars
    ·
    206 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Governance

    Skills you'll gain: Marketing Channel, Marketing Strategies, E-Commerce, B2B Sales, Business Relationship Management, Market Dynamics, Brand Management, Strategic Partnership, Customer experience strategy (CX), Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Infosec

    Privacy Fundamentals

    Skills you'll gain: Medical Privacy, Information Privacy, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Data Governance, Security Management, Computer Security Incident Management, Personally Identifiable Information, Law, Regulation, and Compliance, Data Security, Governance, Information Assurance, Document Management, Security Controls, Threat Management, Health Information Management, General Data Protection Regulation (GDPR), Compliance Management, Regulatory Compliance, Training Programs, Compliance Training

    4.6
    Rating, 4.6 out of 5 stars
    ·
    41 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Cloud Fundamentals

    Skills you'll gain: Virtualization, Cloud Services, Cloud Infrastructure, Cloud Computing Architecture, Cloud Computing, Public Cloud, Network Protocols, TCP/IP, Amazon Web Services, File Transfer Protocol (FTP), General Networking, Virtual Machines, Infrastructure As A Service (IaaS), Software As A Service, Platform As A Service (PaaS), Servers, Private Cloud, Hybrid Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Adobe Digital Marketing Strategy

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    469 reviews

    Beginner · Specialization · 1 - 3 Months

Searches related to marketing fundamentals

marketing mix fundamentals
social media and digital marketing fundamentals
fundamentals of digital marketing
fundamentals of marketing strategy
marketing fundamentals and strategy case studies
marketing fundamentals mastery: apply, analyze & evaluate
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…242526…347

In summary, here are 10 of our most popular marketing fundamentals courses

  • Fundamentals of AI Agents Using RAG and LangChain: IBM
  • Marketing Channel Functions: Emory University
  • PyTorch: Fundamentals: DeepLearning.AI
  • Text Marketing Analytics: University of Colorado Boulder
  • Marketing Channel Incentives: Emory University
  • Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute
  • MRI Fundamentals: Korea Advanced Institute of Science and Technology(KAIST)
  • Rust Fundamentals: Duke University
  • Marketing Channel Governance: Emory University
  • Privacy Fundamentals: Infosec

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok