About this Specialization

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En esta especialización ahondaremos en el marketing mix y las habilidades necesarias para implementar estrategias de marketing exitosas. Acompáñanos a explorar los cuatro conceptos clave del modelo de marketing mix, también conocido como las 4 P: Producto (Gestión de Marca y Producto), Precio, Plaza (Estrategia de Canal de Distribución y Ventas) y Promoción (Estrategias de Comunicación, Relaciones Públicas y Publicidad). El curso se enfoca primordialmente en su implementación. De esta manera podrás aplicar las lecciones aprendidas a tu negocio o idea de negocios de forma inmediata. Después de completar los 4 módulos, te animamos a poner tu conocimiento a prueba con un proyecto Capstone. Allí tendrás la oportunidad de demostrar tus logros en el curso y poner en práctica las habilidades adquiridas durante la especialización a través de dos opciones: ayudando a una gran empresa a encontrar soluciones a problemas reales en las áreas de las 4P o aplicando el modelo de las 4Ps a tu producto o servicio.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 3 hours/week
Spanish
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 3 hours/week
Spanish

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 5 Courses in this Specialization

Course1

Course 1

Gestión de marca y producto

4.8
stars
644 ratings
252 reviews
Course2

Course 2

Estrategia de precios

4.8
stars
309 ratings
118 reviews
Course3

Course 3

Gestión del canal de distribución y retailing

4.7
stars
337 ratings
95 reviews
Course4

Course 4

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

4.8
stars
612 ratings
228 reviews

Offered by

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IE Business School

Frequently Asked Questions

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