• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • C

    Coursera

    Cómo crear historias para Instagram y Facebook usando Canva

    Skills you'll gain: Animations, Canva (Software), Instagram, Social Media, Facebook, Social Media Content, Content Creation, Social Media Management, Social Media Marketing, Marketing Materials, Design, Graphic Design, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Identifying Patient Populations

    Skills you'll gain: Data Manipulation, Bioinformatics, Informatics, Data Processing, Clinical Informatics, Data Science, Health Informatics, Clinical Data Management, Classification Algorithms, Analytics, Patient Evaluation, Model Evaluation, Machine Learning Algorithms, Data Validation, Performance Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Streamlined Project Management with Trello: AI Integration

    Skills you'll gain: Workflow Management, Go To Market Strategy, Scheduling, Organizational Skills, Marketing, AI Enablement, Content Creation, Project Management, Digital Marketing, ChatGPT, Marketing Strategy and Techniques, Automation, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    GenAI for SEO: A Hands-On Playbook

    Skills you'll gain: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Healthcare Innovation, Design, Entrepreneurship

    Skills you'll gain: Social Determinants Of Health, Community Health, Product Development, Health Systems, Business Modeling, Health Equity, Lean Six Sigma, Market Analysis, Competitive Analysis, Performance Improvement, Process Improvement, Healthcare Industry Knowledge, Stakeholder Analysis, New Product Development, Innovation, Decision Making, Operations Management, Operations, Problem Solving, Leadership

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Electric Vehicle Operation and Diagnosis

    Skills you'll gain: High Voltage, Power Electronics, Electrical Equipment, Electronic Systems, Electrical Systems, Basic Electrical Systems, Energy and Utilities, Control Systems, Test Equipment, Electric Power Systems, Wiring Diagram, Hardware Troubleshooting, Electrical Safety, Sustainable Technologies, Failure Analysis, Test Tools, Thermal Management, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Social Media Campaigns with AI: From Strategy to Design

    Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, ChatGPT, Brand Management, Digital Content, AI Enablement, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    ASQ-Certified Six Sigma Yellow Belt Exam Prep Specialization

    Skills you'll gain: Process Mapping, Root Cause Analysis, Lean Six Sigma, Lean Methodologies, Correlation Analysis, Process Improvement, Six Sigma Methodology, Process Analysis, Regression Analysis, Statistical Process Controls, Continuous Improvement Process, Data Collection, Descriptive Statistics, Statistical Hypothesis Testing, Process Optimization, Risk Management, Quality Management, Statistical Analysis, Quality Control, Process Capability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Machine Learning and NLP Basics

    Skills you'll gain: Tensorflow, Predictive Modeling, Machine Learning, Text Mining, Deep Learning, Natural Language Processing, Applied Machine Learning, Convolutional Neural Networks, Supervised Learning, Recurrent Neural Networks (RNNs), Artificial Intelligence, Classification Algorithms, Data Science, Data Preprocessing

    3.3
    Rating, 3.3 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Mastering Data Analysis with Pandas: Learning Path Part 4

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Time Series Analysis and Forecasting, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Go Programming Language

    Skills you'll gain: Cloud-Native Computing, Grafana, Web Services, Web Applications, Software Architecture, Development Environment, Object Oriented Design, CI/CD, Programming Principles, Computer Programming, Program Development, Network Security, Other Programming Languages, Software Development Tools, Data Structures, Data Sharing

    2.9
    Rating, 2.9 out of 5 stars
    ·
    41 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Crea un Storyboard con Canva

    Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Graphic and Visual Design Software, Graphic Design, Content Creation, Writing, User Accounts, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

Searches related to marketing fundamentals

fundamentals of digital marketing
digital marketing fundamentals
social media and digital marketing fundamentals
fundamentals of marketing
fundamentals of marketing strategy
marketing mix fundamentals
google fundamentals of digital marketing
google digital garage – fundamentals of digital marketing
1…241242243…391

In summary, here are 10 of our most popular marketing fundamentals courses

  • Cómo crear historias para Instagram y Facebook usando Canva: Coursera
  • Identifying Patient Populations: University of Colorado System
  • Streamlined Project Management with Trello: AI Integration: Coursera
  • GenAI for SEO: A Hands-On Playbook: IBM
  • Healthcare Innovation, Design, Entrepreneurship: University of Illinois Urbana-Champaign
  • Electric Vehicle Operation and Diagnosis: Starweaver
  • Social Media Campaigns with AI: From Strategy to Design: Coursera
  • ASQ-Certified Six Sigma Yellow Belt Exam Prep Specialization: SkillUp
  • Machine Learning and NLP Basics: Edureka
  • Mastering Data Analysis with Pandas: Learning Path Part 4: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok