Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Predictive Analytics, Minitab, Correlation Analysis, Statistical Analysis, Data Analysis, Statistical Modeling, Forecasting, Scatter Plots, Business Analytics, Descriptive Statistics, Financial Data, Microsoft Excel
Mixed · Course · 1 - 3 Months

Emory University
Skills you'll gain: Generative AI, Customer Acquisition Management, Customer Engagement, Marketing Effectiveness, Prompt Engineering, Brand Marketing, ChatGPT, Intellectual Property, Content Creation, Legal Risk
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Marketing, Social Media, Facebook, Social Media Content, Online Advertising, Marketing, Digital Advertising, Graphic Design, Content Creation, Team Oriented
Beginner · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Marketing, Marketing Communications, Target Market
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Culture, Cultural Diversity, Cultural Sensitivity, Intercultural Competence, Global Marketing, Organizational Structure, Consumer Behaviour, Brand Management, Human Resource Management, Coordination
Build toward a degree
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Product Development, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience
Beginner · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Supply And Demand, Statistical Inference
Credit offered
Graduate Certificate · 6 - 12 Months

Skills you'll gain: Data Visualization, Regression Analysis, Data Storytelling, Advanced Analytics, Statistical Analysis, Data Analysis, Business Analysis, Project Design, Python Programming, Machine Learning Methods, Artificial Intelligence, Machine Learning, Portfolio Management, Project Documentation
Advanced · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Business Analysis, Predictive Analytics, Data Analysis, Analytical Skills, Analysis, Value Propositions, Customer Analysis, Business Consulting, Business Transformation, Big Data
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Analysis, Analytics, Data Analysis, Data-Driven Decision-Making, Data Presentation, Python Programming
Build toward a degree
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks