Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Competitive Analysis, Growth Strategies, Value Propositions, Target Market, Consumer Behaviour, Customer Insights, Business Strategies, Market Research, Price Negotiation, Product Strategy, Market Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Scheduling, Marketing, Graphic Design, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Microsoft 365, Business Intelligence Software, Performance Analysis, Internal Communications, Customer Insights, Customer Analysis, Business Software, Market Research, User Research, Data Analysis Software, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Brand Loyalty, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Strategic Decision-Making, Design Thinking
Beginner · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Data Visualization, Statistical Analysis, Statistical Methods, Descriptive Statistics, Histogram, Data Analysis, Box Plots, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Probability & Statistics, Quantitative Research, Variance Analysis, Statistical Visualization, Statistics, Social Sciences
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data-Driven Decision-Making, Data Management, Database Development
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Management Training And Development, Employee Engagement, Workforce Management, Social Impact, Research, Organizational Effectiveness, Employee Training, Business Research, Employee Surveys, Research Methodologies, Internal Communications, Environment Health And Safety, Program Evaluation
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Interface and User Experience (UI/UX) Design, Interaction Design, Figma (Design Software), Wireframing, Usability, Web Content Accessibility Guidelines, User Centered Design, Web Design, Human Centered Design, User Flows, Prototyping, Mockups, Graphic Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Performance marketing, Social Media Management, Bidding, A/B Testing, Lead Generation, Customer Engagement, Brand Awareness
Mixed · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Tree Maps, Geographic Information Systems, Plotly, Data Analysis, Data Visualization, Interactive Data Visualization, Data Visualization Software, Jupyter, Statistical Analysis, Pandas (Python Package)
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Process Capability, Six Sigma Methodology, Statistical Process Controls, Process Analysis, Statistical Analysis, Data Analysis, Performance Measurement, Statistical Methods, R (Software), Business Metrics, R Programming, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Operational Analysis, Business, Case Studies, Company, Product, and Service Knowledge, Environmental Management Systems, Critical Thinking
Beginner · Course · 1 - 4 Weeks