• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Automation Frameworks and Testing with TestNG

    Skills you'll gain: Selenium (Software), Test Automation, Test Data, Test Case, Test Script Development, Test Execution Engine, Regression Testing, Integration Testing, Java, Performance Testing, Automation

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    Building Test Automation Framework using Selenium and TestNG

    Skills you'll gain: Test Automation, Test Case, Selenium (Software), Software Testing, Test Tools, Maintainability, Test Data, Debugging, Configuration Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    158 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Otimizando o Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Marketing en redes sociales desde cero

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Brand Strategy, Digital Marketing, Content Creation, Performance Analysis, Target Audience, Marketing Analytics, Brand Awareness, Marketing Strategies, Marketing, Instagram, Customer Engagement, Performance Metric, TikTok, Facebook, LinkedIn, Surveys, Business Metrics

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Elastic Cloud Infrastructure: Scaling & Automation italiano

    Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Load Balancing, Infrastructure As A Service (IaaS), Terraform, Cloud Computing Architecture, Cloud Solutions, Cloud Engineering, Cloud Computing, Infrastructure as Code (IaC), Managed Services, Virtual Networking, Scalability, General Networking

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Draft Measurable Marketing Goals with AI

    Skills you'll gain: Smart Goals, Marketing Effectiveness, Goal Setting, Marketing Planning, Marketing Strategies, Marketing Automation, Content Marketing, Key Performance Indicators (KPIs), Business Priorities, Performance Measurement, Data-Driven Decision-Making, Web Analytics, Accountability

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Reviews and Test Automation: Techniques & Tools

    Skills you'll gain: Test Tools, Test Automation, Test Planning, Scripting, Test Script Development, Continuous Integration, CI/CD, Software Testing, Regression Testing, Software Technical Review, Test Case, Continuous Delivery, Maintainability, Automation, Software Quality (SQA/SQC)

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    5.9K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Text Mining for Marketing

    Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Trend Analysis, Brand Awareness, Target Audience, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Preparando o Marketing Digital

    Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Optimize Your Instagram Account

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Growth Strategies, Brand Awareness, Digital Design

    4.2
    Rating, 4.2 out of 5 stars
    ·
    341 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing automation

marketing automation with ai and hubspot: plan to execution
marketing automation tools
marketing automation with ai
marketing automation free
ai marketing automation
email marketing automation
automation marketing
digital marketing automation
1…333435…325

In summary, here are 10 of our most popular marketing automation courses

  • Advanced Automation Frameworks and Testing with TestNG: Packt
  • Building Test Automation Framework using Selenium and TestNG: Coursera
  • Otimizando o Marketing Digital: Fundação Instituto de Administração
  • Marketing en redes sociales desde cero: Universidad Nacional Autónoma de México
  • Elastic Cloud Infrastructure: Scaling & Automation italiano: Google Cloud
  • Draft Measurable Marketing Goals with AI: Coursera
  • Mastering Reviews and Test Automation: Techniques & Tools: Board Infinity
  • Google Ads for Beginners: Coursera
  • Text Mining for Marketing: O.P. Jindal Global University
  • Preparando o Marketing Digital: Fundação Instituto de Administração

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok