• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.


Popular Social Media Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Optimizing Diversity on Teams

    Skills you'll gain: Diversity Programs, Diversity and Inclusion, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Team Management, Workplace inclusivity, Team Performance Management, Conflict Management, Cultural Sensitivity, Culture

    4.4
    Rating, 4.4 out of 5 stars
    ·
    181 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Systems Analysis

    Skills you'll gain: Feasibility Studies, Systems Development, Software Development Methodologies, Business Analysis, Software Design, Business Process Modeling, Communication, Data Flow Diagrams (DFDs), Stakeholder Communications, Business Communication, Product Lifecycle Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Our Share: Employee Ownership as a Wealth Sharing Tool

    Skills you'll gain: Employee Engagement, Diversity Equity and Inclusion Initiatives, Social Justice, Compensation Strategy, Case Studies, Compensation and Benefits, Economics, Policy, and Social Studies, Economic Development, Collaboration, Entrepreneurship, Governance, Business Modeling, Leadership and Management, Business Transformation, Succession Planning, Research, Business Development

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Stanford University

    Symptom Management in Palliative Care

    Skills you'll gain: Pain Management, Patient Communication, Psychosocial Assessments, Patient Education And Counseling, Patient Evaluation, Nursing Practices, Patient-centered Care, Basic Patient Care, Mental Health Diseases and Disorders, Clinical Assessment, Communication, Pharmacology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Управление рисками проекта и изменениями

    Skills you'll gain: Project Risk Management, Scope Management, Project Management, Strategic Communication, Change Management, Stakeholder Communications, Risk Analysis, Risk Mitigation, Cost Management, Communication, Management Reporting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    87 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google Stakeholder Management

    Skills you'll gain: Communication Planning, Stakeholder Analysis, Project Documentation, Stakeholder Management, Team Management, Team Motivation, Document Management, People Management, Organizational Leadership, Team Building, Project Management, Stakeholder Communications, Communication Strategies, Accountability, Project Coordination, Delegation Skills, Communication, Project Planning, Expectation Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    42 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Tweet Emotion Recognition with TensorFlow

    Skills you'll gain: Recurrent Neural Networks (RNNs), Tensorflow, Python Programming, Natural Language Processing, Data Preprocessing, Applied Machine Learning, Text Mining, Machine Learning Algorithms, Deep Learning, Classification Algorithms, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    173 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Responsible AI for Mental Health

    Skills you'll gain: Responsible AI, Data Ethics, Social Determinants Of Health, Psychiatry, Mental Health Counseling, Clinical Research Ethics, Health Equity, Mental Health, Artificial Intelligence, Mental Health Diseases and Disorders, Natural Language Processing, Healthcare Ethics, Data Security, Governance, Risk Mitigation, Risk Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Google Professional Cloud Architect Prep

    Skills you'll gain: Site Reliability Engineering, Infrastructure as Code (IaC), Google Cloud Platform, Cloud Services, Application Deployment, Cloud Computing Architecture, Identity and Access Management, Cloud Infrastructure, Google App Engine, Kubernetes, Database Management, Cloud Solutions, Cloud Computing, Cloud Storage, Cloud Management, CI/CD, Cloud Security, Network Monitoring, Big Data, Load Balancing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    CVS Health

    Call Center Customer Service

    Skills you'll gain: Call Center Experience, Growth Mindedness, De-escalation Techniques, Data Entry, Greeting Customers, Teamwork, Inbound Calls, Customer Inquiries, Time Management, Customer Complaint Resolution, Customer Service, Customer Data Management, Personal Development, Performance Metric, Verbal Communication Skills, Emotional Intelligence, Problem Solving, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Retrieve Data with Multiple-Table SQL Queries

    Skills you'll gain: SQL, Query Languages, Relational Databases, Database Management, Databases, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    99 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Amazon Web Services

    DevOps and AI on AWS

    Skills you'll gain: Prompt Engineering, Amazon Bedrock, Responsible AI, Infrastructure as Code (IaC), Amazon CloudWatch, Application Deployment, Amazon Elastic Compute Cloud, CI/CD, AWS CloudFormation, Unit Testing, Continuous Deployment, Cloud Deployment, Continuous Integration, DevOps, Devops Tools, Code Review, Amazon Web Services, Serverless Computing, Containerization, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Specialization · 1 - 3 Months

Searches related to social media analytics

social media data analytics
introduction to social media analytics
artificial intelligence in social media analytics
social media marketing analytics
social media analytics specialization
analytics social media
data analytics social media
web and social media analytics
1…340341342…584

In summary, here are 10 of our most popular social media analytics courses

  • Optimizing Diversity on Teams: University of Pennsylvania
  • Introduction to Systems Analysis: IBM
  • Our Share: Employee Ownership as a Wealth Sharing Tool: Rutgers the State University of New Jersey
  • Symptom Management in Palliative Care: Stanford University
  • Управление рисками проекта и изменениями: University of California, Irvine
  • Google Stakeholder Management: Google
  • Tweet Emotion Recognition with TensorFlow: Coursera
  • Responsible AI for Mental Health: Northeastern University
  • Google Professional Cloud Architect Prep: LearnKartS
  • Call Center Customer Service: CVS Health

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok