Market structure courses can help you learn about different market types, pricing strategies, competition analysis, and consumer behavior. You can build skills in evaluating market dynamics, understanding regulatory impacts, and conducting market research. Many courses introduce tools like SWOT analysis, Porter’s Five Forces, and market simulation software, which help you apply these skills to assess business environments and make informed decisions.
University of Pennsylvania
Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Planning, Marketing, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Product Marketing, Go To Market Strategy, Marketing Analytics, Value Propositions, Market Analysis, Target Market, Customer Insights
Build toward a degree
Beginner · Course · 1 - 3 Months

Indian School of Business
Skills you'll gain: Financial Trading, Financial Analysis, Financial Statement Analysis, Financial Market, Market Trend, Market Dynamics, Analysis, Equities, Decision Making
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
Beginner · Course · 1 - 3 Months

Corporate Finance Institute
Skills you'll gain: Capital Markets, Financial Market, Investment Banking, Securities Trading, Investments, Market Liquidity, Private Equity, Sales, Financial Industry Regulatory Authorities, Business Acumen, Equities, Asset Management
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Market Dynamics, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Marketing Strategies, Market Trend, Consumer Behaviour, Focus Group, Trend Analysis, Competitive Analysis, Strategic Decision-Making
Intermediate · Course · 1 - 3 Months
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Consumer Behaviour, Report Writing, Sample Size Determination
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Game Theory, Market Analysis, Business Economics, Resource Allocation, Competitive Analysis, Decision Making, Public Policies
Intermediate · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, New Business Development, Resource Allocation, Target Market, Business Process Modeling, Performance Metric, Business Strategy, Market Opportunities, User Feedback, Consumer Behaviour
Beginner · Course · 1 - 3 Months

New York Institute of Finance
Skills you'll gain: Risk Management, Risk Modeling, Financial Market, Derivatives, Investment Management, Portfolio Management, Risk Analysis, Market Data, Equities, Asset Management, Capital Markets, Estimation, Financial Modeling, Statistical Modeling, Statistical Analysis, Probability & Statistics
Beginner · Course · 1 - 3 Months