Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Global Marketing, Customer Engagement, Cultural Sensitivity, Revenue Management, Augmented and Virtual Reality (AR/VR), Brand Management, Marketing Strategy and Techniques, Customer experience improvement, Personalized Service, Business Modeling, Content Strategy, Customer Relationship Management, Innovation, Business Management, Price Negotiation, Digital Transformation, Data-Driven Decision-Making, Metadata Management, Artificial Intelligence, User Experience Design
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Campaigns, Marketing Strategies, Brand Management, Campaign Management, Marketing, Instagram, Content Creation, Performance Analysis, Email Marketing, Marketing Analytics, Web Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques
Beginner · Specialization · 1 - 3 Months

University of Michigan
Skills you'll gain: Constructive Feedback, Decision Making, Peer Review, Personal Development, Cooperation, Self-Awareness, Critical Thinking, Performance Review, Leadership, Adaptability, Positivity, Creativity, Communication, People Management
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Stakeholder Engagement, Business Analysis, Business Systems Analysis, Organizational Change, Stakeholder Communications, Requirements Analysis, Stakeholder Analysis, Change Management, Performance Analysis, Project Performance, Performance Measurement, Business Development, Process Improvement, Quality Management
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Asset Management, Budgeting, Small Business Accounting, Expense Management, Accounting, Financial Analysis, Cost Accounting, Financial Accounting, Financial Reporting, Financial Statements, Financial Forecasting, Business Planning, Business Operations, Communication Strategies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Visualization Software, Marketing Analytics, Key Performance Indicators (KPIs), Performance Measurement, Data Storytelling, Business Reporting, Trend Analysis, Grafana, Dashboard, Tableau Software, Performance Reporting, Power BI, Time Series Analysis and Forecasting, Descriptive Analytics, Data Sharing, Data Integration, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Content Performance Analysis, Data-Driven Decision-Making, Analytics, Performance Reporting, Driving engagement, Key Performance Indicators (KPIs), Performance Metric, Customer Insights, AI Personalization, Performance Analysis
Beginner · Course · 1 - 4 Weeks

CVS Health
Skills you'll gain: Active Listening, De-escalation Techniques, Customer Service, Empathy, Transaction Processing, Cash Register Operation, Customer Complaint Resolution, Retail Store Operations, Problem Solving, Time Management, Conflict Management, Root Cause Analysis, Non-Verbal Communication, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Databricks, Apache Spark, Microsoft Azure, Data Integration, PySpark, Data Lakes, Jupyter, File Systems, Data Processing, Big Data, Cloud Storage, Cloud Computing Architecture
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Predictive Modeling, Analytics, Marketing, Marketing Strategies, Customer Analysis, Digital Advertising, Marketing Channel, Data Analysis, Natural Language Processing, Automation, Data Ethics, Business Ethics, Video Production, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, AI Enablement, Case Studies, Responsible AI, Analysis, Business Ethics, Ethical Standards And Conduct, Corporate Strategy
Beginner · Course · 1 - 4 Weeks