Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Performance Metric, Performance Analysis, Business Metrics, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Statistical Hypothesis Testing, Corrective and Preventive Action (CAPA), Trend Analysis
Beginner · Course · 1 - 4 Weeks

Banco Interamericano de Desarrollo
Skills you'll gain: Sustainable Development, Pollution Prevention, Environmental Policy, Natural Resource Management, Environment and Resource Management, Social Impact, Environmental Social And Corporate Governance (ESG), Community Health, Stakeholder Engagement, Risk Management, Labor Relations, Health And Safety Standards, Cultural Responsiveness, Diversity and Inclusion
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Community Organizing, Social Justice, Social Impact, Advocacy, Student Engagement, Liberal Arts, Social Sciences, Performing Arts, Creativity, Cultural Diversity, Research
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Social Media, Content Creation, Graphic Design, Brand Awareness, Color Theory, Marketing, Branding
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Presentations, Marketing, Multimedia, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Digital Communications, Marketing Automation, Consumer Behaviour, Business Strategy, Innovation
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Health Equity, Health Disparities, Health Systems, Public Health, Social Determinants Of Health, Healthcare Ethics, Health Policy, Data Analysis, Substance Abuse, Data Ethics, Correlation Analysis, Heat Maps, Community Mental Health Services, Data Visualization, Health Informatics, Trauma Care, Mental Health
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Product Strategy, Marketing, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Marketing Planning, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Consumer Behaviour, Promotional Strategies, Value Propositions, Market Analysis, Revenue Management, Brand Management, Writing
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Design Thinking, Stakeholder Engagement, Innovation, Prototyping, Brainstorming, Storytelling, Human Centered Design, Social Impact, Ideation, Creativity, Customer experience improvement, Service Design, Design Research, Process Mapping, User Experience, Problem Solving, Complex Problem Solving, Qualitative Research, Data Visualization
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Strategic Thinking, Business Strategy, Marketing Strategy and Techniques, Business Analysis, Strategic Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Customer Insights, Target Audience, Content Strategy, Persona (User Experience), Social Media Content, Data Storytelling, Marketing Analytics, Performance Measurement, Scheduling, Drive Engagement, Key Performance Indicators (KPIs), Return On Investment, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Predictive Modeling, Analytics, Marketing, Marketing Strategies, Customer Analysis, Digital Advertising, Marketing Channel, Data Analysis, Natural Language Processing, Automation, Data Ethics, Business Ethics, Video Production, Machine Learning
Beginner · Course · 1 - 4 Weeks