• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Supervised Text Classification for Marketing Analytics

    Skills you'll gain: Supervised Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Machine Learning Algorithms, Transfer Learning, Text Mining, Model Evaluation, Data Manipulation, Marketing Analytics, Python Programming, Google Cloud Platform, Classification Algorithms, Artificial Neural Networks, Performance Metric

    Build toward a degree

    3.1
    Rating, 3.1 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Organic Marketing: Facebook Groups For Small Businesses

    Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    757 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Marketing Planning, Target Market, Marketing, Marketing Strategies, Product Strategy, Brand Management, Brand Strategy, Marketing Strategy and Techniques, Marketing Communications, Customer Relationship Building, Market Analysis, Consumer Behaviour, Competitive Analysis, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    687 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Fundamentals of Visualization with Tableau

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Estrategias e innovación en marketing deportivo

    Skills you'll gain: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Colorado System

    Fundamentals of Global Energy Business

    Skills you'll gain: Energy and Utilities, Oil and Gas, Strategic Thinking, Global Marketing, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Business Analytics, Economics, Political Sciences, Environment and Resource Management, Natural Resource Management, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    506 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Creating Infographics with GenAI for Marketing

    Skills you'll gain: Infographics, Data Visualization, Target Audience, Data Storytelling, Design Elements And Principles, Technical Communication, Content Creation, Generative AI, Process Mapping, Communication, ChatGPT

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EC-Council

    Cybersecurity Attack and Defense Fundamentals

    Skills you'll gain: Digital Forensics, Penetration Testing, Network Security, Threat Management, Mobile Security, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Public Key Infrastructure, Vulnerability Assessments, Cryptography, Security Controls, Vulnerability Scanning, Cybersecurity, Authorization (Computing), Malware Protection, Authentications, Identity and Access Management, Cyber Attacks, Threat Detection, Data Integrity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    790 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Prompt Engineering Generative AI for Marketing & Advertising

    Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Copywriting, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content

    4.5
    Rating, 4.5 out of 5 stars
    ·
    105 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    M

    Meta

    Introduction au Marketing des réseaux sociaux

    Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Target Market, Social Media Management, Marketing, Social Media Strategy, Instagram, Marketing Channel, Digital Media Strategy, Marketing Strategies, Facebook, Digital Marketing, Smart Goals, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Ciencia de Datos Aplicada al Marketing

    Skills you'll gain: Data Processing, Data Analysis, Regression Analysis, SPSS, Marketing Analytics, Market Research, Business Intelligence, Statistical Analysis, Data Mining, Data-Driven Decision-Making, Statistical Methods, Exploratory Data Analysis, Market Analysis, Consumer Behaviour, Microsoft Excel

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tally Education and Distribution Services Private Limited

    Fundamentals of Accounting and Reporting

    Skills you'll gain: Accounting, Financial Reporting, Bookkeeping, Accounting Software, Accounting Records, Financial Accounting, Financial Statements, General Ledger, Data Entry, Data Security, Banking, Data Management, Software Installation, Reconciliation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    170 reviews

    Beginner · Course · 1 - 3 Months

Searches related to marketing fundamentals

marketing mix fundamentals
fundamentals of marketing strategy
fundamentals of digital marketing
social media and digital marketing fundamentals
marketing fundamentals mastery: apply, analyze & evaluate
marketing fundamentals and strategy case studies
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…515253…375

In summary, here are 10 of our most popular marketing fundamentals courses

  • Supervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Organic Marketing: Facebook Groups For Small Businesses: Coursera
  • Marketing estratégico: claves para competir con éxito: IESE Business School
  • Fundamentals of Visualization with Tableau: University of California, Davis
  • Estrategias e innovación en marketing deportivo: Real Madrid Graduate School Universidad Europea
  • Fundamentals of Global Energy Business: University of Colorado System
  • Creating Infographics with GenAI for Marketing: Coursera
  • Cybersecurity Attack and Defense Fundamentals: EC-Council
  • Prompt Engineering Generative AI for Marketing & Advertising: Coursera
  • Introduction au Marketing des réseaux sociaux: Meta

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok