Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

University of Colorado Boulder
Skills you'll gain: Supervised Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Machine Learning Algorithms, Transfer Learning, Text Mining, Model Evaluation, Data Manipulation, Marketing Analytics, Python Programming, Google Cloud Platform, Classification Algorithms, Artificial Neural Networks, Performance Metric
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation
Intermediate · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Strategic Marketing, Marketing Planning, Target Market, Marketing, Marketing Strategies, Product Strategy, Brand Management, Brand Strategy, Marketing Strategy and Techniques, Marketing Communications, Customer Relationship Building, Market Analysis, Consumer Behaviour, Competitive Analysis, Business Intelligence
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Energy and Utilities, Oil and Gas, Strategic Thinking, Global Marketing, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Business Analytics, Economics, Political Sciences, Environment and Resource Management, Natural Resource Management, Emerging Technologies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Infographics, Data Visualization, Target Audience, Data Storytelling, Design Elements And Principles, Technical Communication, Content Creation, Generative AI, Process Mapping, Communication, ChatGPT
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Digital Forensics, Penetration Testing, Network Security, Threat Management, Mobile Security, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Public Key Infrastructure, Vulnerability Assessments, Cryptography, Security Controls, Vulnerability Scanning, Cybersecurity, Authorization (Computing), Malware Protection, Authentications, Identity and Access Management, Cyber Attacks, Threat Detection, Data Integrity
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Copywriting, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Target Market, Social Media Management, Marketing, Social Media Strategy, Instagram, Marketing Channel, Digital Media Strategy, Marketing Strategies, Facebook, Digital Marketing, Smart Goals, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 3 Months

Universidades Anáhuac
Skills you'll gain: Data Processing, Data Analysis, Regression Analysis, SPSS, Marketing Analytics, Market Research, Business Intelligence, Statistical Analysis, Data Mining, Data-Driven Decision-Making, Statistical Methods, Exploratory Data Analysis, Market Analysis, Consumer Behaviour, Microsoft Excel
Beginner · Course · 1 - 3 Months

Tally Education and Distribution Services Private Limited
Skills you'll gain: Accounting, Financial Reporting, Bookkeeping, Accounting Software, Accounting Records, Financial Accounting, Financial Statements, General Ledger, Data Entry, Data Security, Banking, Data Management, Software Installation, Reconciliation
Beginner · Course · 1 - 3 Months