Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

University of Maryland, College Park
Skills you'll gain: Leadership Studies, Program Management, Stakeholder Management, Organizational Leadership, Digital Transformation, Organizational Change, AI Enablement, Change Management, Workforce Development, Collaboration
Beginner · Course · 1 - 3 Months
The University of Hong Kong
Skills you'll gain: Journalism, digital literacy, Media and Communications, Research, Investigation, Social Impact, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Skills you'll gain: Real Time Data, Google Cloud Platform, Data Pipelines, Big Data, Data Processing, Advanced Analytics, Performance Tuning, Data Storage Technologies, Data Transformation, Scalability
Intermediate · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Network Performance Management, Policy Development, Policy Analysis, Public Policies, Economics, Policy, and Social Studies, Business Economics, Socioeconomics, digital literacy, Telecommunications, Regulation and Legal Compliance, Technical Writing
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization, Database Design, MySQL, Presentations, Descriptive Statistics, Extract, Transform, Load, Business Intelligence, Data Visualization Software, IBM DB2, Tableau Software, Relational Databases, Star Schema, IBM Cognos Analytics, Interactive Data Visualization, Microsoft SQL Servers, Regression Analysis, Excel Formulas
Beginner · Professional Certificate · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Complex Problem Solving, Business Leadership, Innovation, Strategic Leadership, Leadership, Adaptability, Organizational Leadership, Systems Thinking, Business Transformation, Agile Methodology, Digital Transformation, Trend Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Branding, Performance Measurement, A/B Testing, Community Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Forecasting, Data Visualization Software, Data Mapping, Time Series Analysis and Forecasting, Data-Driven Decision-Making, Predictive Analytics, Geospatial Mapping, Data Analysis, Geographic Information Systems, Data Manipulation, Data Transformation, Statistical Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Cloud Platform, Model Deployment, Unstructured Data, Tensorflow, Applied Machine Learning, Big Data, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Natural Language Processing
Intermediate · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Differentiated Instruction, Teaching, Instructional Strategies, Digital pedagogy, Literacy, Oral Expression, digital literacy, Learning Styles, Media and Communications, Multimedia, Higher Education, Cultural Diversity, Writing, Non-Verbal Communication
Mixed · Course · 1 - 4 Weeks