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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
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    Lund University

    European Business Law: Understanding the Fundamentals

    Skills you'll gain: Legal Research, Law, Regulation, and Compliance, International Relations, Compliance Management, Environmental Laws, Public Policies, Case Law, Commercial Laws, Economics, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Fundação Instituto de Administração

    Decisões de Marketing Baseadas em Dados

    Skills you'll gain: Marketing Analytics, Data-Driven Decision-Making, Marketing, Customer Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Product Knowledge, Data Visualization Software, Cross Selling, Product Promotion, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    S

    Starweaver

    Fundamentals of Effective Team Management

    Skills you'll gain: Team Management, Team Leadership, Team Performance Management, Team Building, Teamwork, Team Motivation, People Management, Leadership and Management, Conflict Management, Leadership, Collaboration, Diversity and Inclusion, Talent Management, Talent Recruitment, Employee Engagement, Performance Appraisal, Communication Strategies, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    Packt

    Blazor Fundamentals & Core Concepts

    Skills you'll gain: UI Components, C# (Programming Language), Application Frameworks, Network Routing, Web Applications, Javascript, Event-Driven Programming, Model View Controller, Server Side, Data Modeling

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Unsupervised Text Classification for Marketing Analytics

    Skills you'll gain: Unsupervised Learning, Unstructured Data, Applied Machine Learning, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Data Processing, Natural Language Processing, Data Preprocessing, Exploratory Data Analysis, Data Visualization, Python Programming

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Stanford University

    Fundamentals of Machine Learning for Healthcare

    Skills you'll gain: Healthcare Ethics, Data Ethics, Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Responsible AI, Artificial Neural Networks, Healthcare Industry Knowledge, Model Evaluation, Artificial Intelligence and Machine Learning (AI/ML), Reinforcement Learning, Deep Learning, Convolutional Neural Networks, Health Policy, Data Preprocessing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    609 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Exploratorium

    Tinkering Fundamentals: Motion and Mechanisms

    Skills you'll gain: Developing Training Materials, Collaboration, Creativity, Mechanics, Research, Creative Problem-Solving, Experimentation, Innovation, Mechanical Design, Aesthetics, Construction

    4.8
    Rating, 4.8 out of 5 stars
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    27 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    C

    Coursera

    Creating Infographics with GenAI for Marketing

    Skills you'll gain: Infographics, Data Visualization, Target Audience, Data Storytelling, Design Elements And Principles, Technical Communication, Content Creation, Generative AI, Process Mapping, Communication, ChatGPT

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Personalized Marketing at Scale

    Skills you'll gain: AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Prompt Engineering, Customer Engagement, Content Creation, Data-Driven Decision-Making, Analysis, Scalability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Time, Change, and Decisions for Marketing

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Forecasting, Marketing Strategies, Strategic Decision-Making, Strategic Leadership, Time Series Analysis and Forecasting, Statistical Modeling, Simulation and Simulation Software, Predictive Analytics, Customer Retention, Reinforcement Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Operating Systems and Networking Fundamentals

    Skills you'll gain: Operating System Administration, Local Area Networks, Software Installation, Command-Line Interface, Microsoft Windows, System Configuration, System Support, Desktop Support, TCP/IP, Linux, General Networking, Patch Management, Operating Systems, User Accounts, Network Routers, System Monitoring, Hardware Troubleshooting, Network Troubleshooting, Mac OS, Network Security

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Fundamentals of Cross-Functional Collaboration

    Skills you'll gain: Cross-Functional Collaboration, Collaboration, Cooperation, Team Leadership, Team Management, Self-Awareness, Conflict Management, Leadership, Relationship Building, Empathy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • European Business Law: Understanding the Fundamentals: Lund University
  • Decisões de Marketing Baseadas em Dados: Fundação Instituto de Administração
  • Fundamentals of Effective Team Management: Starweaver
  • Blazor Fundamentals & Core Concepts: Packt
  • Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Fundamentals of Machine Learning for Healthcare: Stanford University
  • Tinkering Fundamentals: Motion and Mechanisms: Exploratorium
  • Creating Infographics with GenAI for Marketing: Coursera
  • GenAI for Personalized Marketing at Scale: Coursera
  • Time, Change, and Decisions for Marketing: University of Colorado System

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