Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Search Engine Optimization, Content Strategy, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Digital Marketing, Analysis, Auditing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, Business Analysis, Data-Driven Decision-Making, Data Analysis, Artificial Intelligence, Business Process Automation, Stakeholder Communications, Business Requirements, AI Product Strategy, Requirements Elicitation, Requirements Analysis, Data Presentation, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Business Strategy, Machine Learning
Beginner · Specialization · 1 - 3 Months

University of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Data Analysis, Marketing, Target Market, Market Analysis, Regression Analysis, Sample Size Determination, Quality Control
Intermediate · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization, Dashboard, Data Visualization Software, IBM Cognos Analytics, Microsoft Excel, Looker (Software), Scatter Plots, Tree Maps, Pivot Tables And Charts, Histogram, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Apache Spark, Large Language Modeling, PyTorch (Machine Learning Library), Unsupervised Learning, Generative AI, PySpark, Computer Vision, Keras (Neural Network Library), Supervised Learning, Deep Learning, Reinforcement Learning, Regression Analysis, LLM Application, Scikit Learn (Machine Learning Library), Jupyter, Applied Machine Learning, Machine Learning, Python Programming, Data Science
Build toward a degree
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Dashboard, Data Visualization Software, Plotly, Web Scraping, Data Visualization, Interactive Data Visualization, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Matplotlib, Seaborn, Predictive Modeling, Data Science, Data Import/Export, Programming Principles, Python Programming, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Technical Product Management, Product Improvement, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
Advanced · Guided Project · Less Than 2 Hours

University of California San Diego
Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Good Clinical Practices (GCP), Pharmacology, Regulatory Affairs, Sales Management, Intellectual Property, Biotechnology, Business Modeling, Portfolio Management, Strategic Partnership, Medical Science and Research, Promotional Strategies, Regulatory Compliance, Marketing, Business Strategy
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Keyword Research, Google Gemini, Generative AI, Search Engine Optimization, Content Strategy, Digital Marketing
Beginner · Course · 1 - 4 Weeks