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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


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    Simplilearn

    Master the Basics of Digital Analytics Training

    Skills you'll gain: Data-Driven Decision-Making, Web Analytics, Performance Analysis, Operational Efficiency, Performance Measurement, Business Analytics, Business Intelligence, Analytics, Data Analysis

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    Advanced SEO Keyword Research

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Google Analytics, Google Ads, Web Analytics, Content Strategy, Marketing, Market Research, Competitive Analysis, E-Commerce, Analytics

    Mixed · Course · 1 - 3 Months

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    Google

    Design a User Experience for Social Good & Prepare for Jobs

    Skills you'll gain: User Experience Design, Persona (User Experience), Responsive Web Design, Human Centered Design, Design, Design Research, Design Thinking, Usability Testing, Prototyping, Generative AI, Storytelling

    4.8
    Rating, 4.8 out of 5 stars
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    5K reviews

    Beginner · Course · 1 - 4 Weeks

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    Macquarie University

    Educate Skills for Startups

    Skills you'll gain: Intellectual Property, Governance, Due Diligence, Business Valuation, Negotiation, Social Media Strategy, Business Strategies, Business Planning, Market Opportunities, Business Modeling, Product Knowledge, Innovation, Regulation and Legal Compliance, Public Speaking, Professional Networking, Fundraising, Financial Analysis, Relationship Building, Stakeholder Management

    Intermediate · Specialization · 3 - 6 Months

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    University of California, Davis

    Data Visualization with Tableau

    Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Data Presentation, Data Visualization, Advanced Analytics, Stakeholder Analysis, Interactive Data Visualization, Data Visualization Software, Data Literacy, Design Elements And Principles, Exploratory Data Analysis, Proposal Development, Data Ethics, Data Analysis, Visualization (Computer Graphics), Data Mapping, Pivot Tables And Charts, Tree Maps, Storyboarding

    4.5
    Rating, 4.5 out of 5 stars
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    8.3K reviews

    Beginner · Specialization · 3 - 6 Months

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    Board Infinity

    Forecasting for Marketers: Mastering Google Analytics

    Skills you'll gain: Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Planning, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Presentations, Dashboard, Performance Reporting, Data Quality

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Generative AI Leader

    Skills you'll gain: Google Gemini, Retrieval-Augmented Generation, Generative AI, AI Enablement, AI Orchestration, Customer experience improvement, Enterprise Security, Artificial Intelligence, LLM Application, Decision Making, Cloud Infrastructure, Organizational Strategy, Cloud Computing, Cloud Platforms, Customer experience strategy (CX), Innovation, MLOps (Machine Learning Operations), Change Management, Collaboration

    Beginner · Specialization · 3 - 6 Months

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    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
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    821 reviews

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Create a Storyboard using Canva

    Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Graphical Tools, Animations, Content Creation, Graphic Design, Design and Product, Business, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    206 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Packt

    Mastering Customer Success

    Skills you'll gain: Customer Success Management, Crisis Management, Customer Relationship Building, Customer Retention, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Relationship Management, Customer Data Management, Employee Onboarding, Customer experience improvement, Company, Product, and Service Knowledge, Performance Metric, Business Metrics, Key Performance Indicators (KPIs), Account Management, Stakeholder Engagement, Operational Excellence, Product Knowledge, Customer Insights, Smart Goals

    Beginner · Course · 1 - 3 Months

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    University of London

    CSS: Web Page Layout - Usability and Accessibility

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), Web Content Accessibility Guidelines, HTML and CSS, Web Design, Frontend Performance, Usability, Web Design and Development, User Interface (UI), Usability Testing, Animations

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply C++ Graphics to Visualize Pandemic Population Data

    Skills you'll gain: Data Visualization Software, Visualization (Computer Graphics), C++ (Programming Language), Application Development, Graphing, Computer Graphics, Verification And Validation, Data Validation, Data Structures, Software Testing

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Master the Basics of Digital Analytics Training: Simplilearn
  • Advanced SEO Keyword Research: Alex Genadinik
  • Design a User Experience for Social Good & Prepare for Jobs: Google
  • Educate Skills for Startups: Macquarie University
  • Data Visualization with Tableau: University of California, Davis
  • Forecasting for Marketers: Mastering Google Analytics: Board Infinity
  • Generative AI Leader: Google Cloud
  • The Business of Social: Northwestern University
  • Create a Storyboard using Canva: Coursera
  • Mastering Customer Success: Packt

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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