Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: React Native, Android Studio, Restful API, Version Control, UI/UX Research, Usability Testing, Git (Version Control System), Data Structures, Jest (JavaScript Testing Framework), Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, Kotlin, User Experience Design, User Interface and User Experience (UI/UX) Design, Mobile Development, Javascript
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Stakeholder Engagement, Business Intelligence, Data-Driven Decision-Making, Dashboard, Business Analytics, Real Time Data, Data Integration, Data Modeling, Data Analysis, Key Performance Indicators (KPIs), Business Metrics, Business Process, Project Implementation, Data Pipelines
Advanced · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Pandas (Python Package), Jupyter, NumPy, Data Manipulation, Data Science, Data Analysis, Statistical Analysis, Pivot Tables And Charts, Data Cleansing, Data Import/Export, Probability & Statistics, Python Programming, Programming Principles
Intermediate · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Business Modeling, Mathematical Modeling, Regression Analysis, Statistical Modeling, Risk Analysis, Process Optimization, Forecasting, Predictive Analytics, Business Analytics, Simulation and Simulation Software, Probability, Vocabulary
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Stakeholder Analysis, Global Marketing, Virtual Teams, Diversity Marketing, Business Ethics, Corporate Sustainability, Sustainable Development, Cultural Sensitivity, Stakeholder Engagement, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Market Analysis, Diversity Awareness, Culture, Design Thinking, Brand Strategy
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Data Presentation, Peer Review, Data Visualization, Advanced Analytics, Stakeholder Analysis, Interactive Data Visualization, Data Visualization Software, Data Literacy, Exploratory Data Analysis, Proposal Development, Data Ethics, Data Analysis, Visualization (Computer Graphics), Pivot Tables And Charts, Data Mapping, Tree Maps, Storyboarding
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Brand Strategy, Presentations, Branding, Creative Design, Marketing Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Data Visualization Software, Interactive Data Visualization, Scientific Visualization, Pandas (Python Package), Applied Machine Learning, Supervised Learning, Text Mining, Visualization (Computer Graphics), Statistical Visualization, Jupyter, NumPy, Graph Theory, Natural Language Processing, Python Programming, Data Processing
Intermediate · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: Generative AI, Photo Editing, Multimedia, Prompt Engineering, Content Creation, Digital Content, Business Process Automation, ChatGPT, Adobe Creative Cloud, Marketing Materials, Logo Design, Video Production, E-Commerce
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Product Strategy, Business Strategy, Sales Process, Team Building, Marketing Strategies, Customer Support
Intermediate · Course · 1 - 3 Months