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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Alex Genadinik

    5 Sales-Video Formats For A Website Or YouTube Monetization

    Skills you'll gain: Sales Strategy, Advertising Sales, Video Production, Marketing Materials, Facebook, Promotional Strategies, Content Creation, Content Marketing, Drive Engagement, Target Audience

    Mixed · Course · 1 - 4 Weeks

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    University of Colorado System

    Data Warehousing for Business Intelligence

    Skills you'll gain: Database Design, Data Warehousing, Relational Databases, Business Intelligence, Decision Support Systems, Data Modeling, Database Management Systems, Data Visualization, Database Management, Dashboard, SQL, Business Process Management, Star Schema, Data Governance, Oracle Databases, Data Integration, Performance Measurement, MicroStrategy, Extract, Transform, Load, Business Analytics

    4.5
    Rating, 4.5 out of 5 stars
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    4.1K reviews

    Advanced · Specialization · 3 - 6 Months

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    Creo Incubator

    Entrepreneurship: Scaling & GTM Growth Strategy

    Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Market Opportunities, User Experience, Market Analysis, Sales Strategy, Brand Strategy, Marketing Strategies, Product Marketing, Entrepreneurship, Business Strategy, Product Management, Market Research, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 3 Months

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    University of Pennsylvania

    Fundamentos Empresariales

    Skills you'll gain: Operations Management, Balance Sheet, Process Analysis, Business Operations, Operational Efficiency, Marketing, Financial Statement Analysis, Financial Statements, Finance, Financial Accounting, Production Process, Marketing Strategies, Operational Performance Management, Capital Budgeting, Business Process Improvement, Financial Modeling, Consumer Behaviour, Analysis, Case Studies, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    446 reviews

    Beginner · Specialization · 3 - 6 Months

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    SkillsBooster Academy

    AI Sound Generation for Business Communication

    Skills you'll gain: Generative AI, AI Product Strategy, Brand Strategy, Content Creation, Business Communication, Storytelling, Media Production, Brand Awareness, Social Media Content, Digital Design, Business Ethics, Creative Thinking, Marketing Communications, Influencing, Business Transformation, Entrepreneurship, Creative Problem-Solving, Media and Communications, Customer Engagement, Digital Marketing

    Beginner · Course · 1 - 3 Months

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    University of Virginia

    Foundations of Business Strategy

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
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    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

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    Duke University

    Oil & Gas Industry Operations and Markets

    Skills you'll gain: Oil and Gas, Market Dynamics, Energy and Utilities, Transportation Operations, Operations, Production Process, Market Trend, Cost Estimation, Market Analysis, Natural Resource Management

    4.8
    Rating, 4.8 out of 5 stars
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    6.5K reviews

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Social Media Content Creation with Canva

    Skills you'll gain: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Animations, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Drive Engagement, Style Guides, Marketing Design, Instagram, Graphic Design, Content Strategy, Branding

    Beginner · Course · 1 - 4 Weeks

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    Creo Incubator

    La boîte à outils de l'entrepreneuriat

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Market Analysis, Customer Analysis, Entrepreneurship, Entrepreneurial Finance, Product Marketing, Data-Driven Decision-Making, Marketing Analytics, Product Strategy, Financial Statements, Target Market, Ideation, Lean Methodologies, Marketing Channel, Adaptability, Innovation, Fundraising, Mergers & Acquisitions, Critical Thinking and Problem Solving

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Advanced Project Operations & Automation

    Skills you'll gain: Earned Value Management, Workflow Management, Business Process Automation, Change Management, Project Management, Project Controls, Performance Measurement, Automation, Predictive Modeling, AI Enablement, Strategic Communication, Data-Driven Decision-Making, Risk Analysis, Process Improvement and Optimization, Process Optimization, Analytics, Cloud-Based Integration, Generative AI, Systems Integration, Machine Learning

    Advanced · Specialization · 3 - 6 Months

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    University of Amsterdam

    Methods and Statistics in Social Sciences

    Skills you'll gain: Qualitative Research, Scientific Methods, Statistical Analysis, Statistical Hypothesis Testing, Research, Research Design, Sampling (Statistics), Research Reports, Science and Research, Interviewing Skills, Data Analysis, Data Collection, Research Methodologies, Social Sciences, Surveys, Quantitative Research, Statistics, Regression Analysis, Statistical Inference, R Programming

    4.6
    Rating, 4.6 out of 5 stars
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    7.9K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Analyze AI SEO & Conquer Competitors

    Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Social Media Strategy, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Strategic Thinking, Search Engine Marketing, Digital Marketing, Target Audience, Market Research

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • 5 Sales-Video Formats For A Website Or YouTube Monetization: Alex Genadinik
  • Data Warehousing for Business Intelligence: University of Colorado System
  • Entrepreneurship: Scaling & GTM Growth Strategy : Creo Incubator
  • Fundamentos Empresariales: University of Pennsylvania
  • AI Sound Generation for Business Communication: SkillsBooster Academy
  • Foundations of Business Strategy: University of Virginia
  • Oil & Gas Industry Operations and Markets : Duke University
  • Social Media Content Creation with Canva: Coursera
  • La boîte à outils de l'entrepreneuriat: Creo Incubator
  • Advanced Project Operations & Automation: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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