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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


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    Adobe

    Job Applications Essentials

    Skills you'll gain: LinkedIn, Interviewing Skills, Critical Thinking, Adobe Acrobat, Creativity, Design, Presentations, Branding, Storytelling, Communication, Professional Development, Professional Networking, Self-Awareness, Digital Communications

    Beginner · Course · 1 - 4 Weeks

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    Stanford University

    Introduction to Statistics

    Skills you'll gain: Descriptive Statistics, Statistics, Statistical Methods, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, Statistical Inference, Probability, Exploratory Data Analysis, Quantitative Research, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
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    4.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    IBM

    IBM Data Analyst Capstone Project

    Skills you'll gain: Dashboard, Exploratory Data Analysis, Data Wrangling, Statistical Analysis, Data Visualization, IBM Cognos Analytics, Data Manipulation, Data Collection, Data Analysis, Looker (Software), Web Scraping, Data Transformation, Box Plots, Pandas (Python Package), Scatter Plots, Histogram

    4.6
    Rating, 4.6 out of 5 stars
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    1.3K reviews

    Advanced · Course · 1 - 3 Months

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    EDUCBA

    Deep Learning with R: Build & Predict Neural Networks

    Skills you'll gain: Data Visualization Software, R Programming, Scatter Plots, Regression Analysis, Statistical Programming, Predictive Modeling, Artificial Neural Networks, Data Science, Deep Learning, Descriptive Statistics, Predictive Analytics, Statistical Methods, Data Manipulation, Performance Testing, Data Cleansing

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Web Design for Everybody: Basics of Web Development & Coding

    Skills you'll gain: Wireframing, Responsive Web Design, Web Content Accessibility Guidelines, HTML and CSS, Web Design, Cascading Style Sheets (CSS), Browser Compatibility, Hypertext Markup Language (HTML), Javascript, Bootstrap (Front-End Framework), Front-End Web Development, User Interface (UI), Web Design and Development, Verification And Validation, Web Development, Interactive Design, User Interface (UI) Design, Web Development Tools, Application Frameworks, Usability

    4.7
    Rating, 4.7 out of 5 stars
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    35K reviews

    Beginner · Specialization · 3 - 6 Months

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    Berklee

    The DIY Musician

    Skills you'll gain: Fundraising and Crowdsourcing, Music Theory, Musical Composition, Music, Peer Review, Brand Strategy, Professional Networking, Social Media, Branding, Production Planning, Sustainable Business, Music Performance, Leadership, Initiative and Leadership, Media Production, Campaign Management, Instrumental Music, Automation, Marketing, Entrepreneurship

    4.7
    Rating, 4.7 out of 5 stars
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    3.6K reviews

    Beginner · Specialization · 3 - 6 Months

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    SkillUp

    Online Marketing: Social Media, Ads & E-commerce Certificate

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Content Marketing, Strategic Marketing, Brand Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    Google Cloud

    Exploring Data Transformation with Google Cloud

    Skills you'll gain: Data Governance, Digital Transformation, Data Strategy, Real Time Data, Google Cloud Platform, Business Transformation, Data Management, Data Warehousing, Data Transformation, Big Data, Cloud Storage, Analytics, Business Intelligence, Data Processing, Data-Driven Decision-Making, Database Systems, Data Migration

    4.8
    Rating, 4.8 out of 5 stars
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    921 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Michigan

    User Experience Research and Design

    Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, Usability

    4.7
    Rating, 4.7 out of 5 stars
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    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

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    U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Advanced Analytics, Data-Driven Decision-Making, Consumer Behaviour, Customer experience improvement, Artificial Intelligence, Financial Analysis, Retail Banking, Business Transformation

    4.6
    Rating, 4.6 out of 5 stars
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    469 reviews

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, User Accounts, Brand Management, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
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    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Coursera

    Building a Real-World Data Science Solution

    Skills you'll gain: AWS SageMaker, Exploratory Data Analysis, Feature Engineering, Dashboard, Interactive Data Visualization, Data Presentation, Data Visualization, Data Pipelines, Project Documentation, Solution Delivery, Data Storytelling, Amazon Web Services, Data Analysis, Data Integration, Technical Documentation, Business Intelligence, Cloud Infrastructure, Technical Communication, Automation, Project Management

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular digital analytics courses

  • Job Applications Essentials: Adobe
  • Introduction to Statistics: Stanford University
  • IBM Data Analyst Capstone Project: IBM
  • Deep Learning with R: Build & Predict Neural Networks: EDUCBA
  • Web Design for Everybody: Basics of Web Development & Coding: University of Michigan
  • The DIY Musician: Berklee
  • Online Marketing: Social Media, Ads & E-commerce Certificate: SkillUp
  • Exploring Data Transformation with Google Cloud: Google Cloud
  • User Experience Research and Design: University of Michigan
  • AI Applications in Marketing and Finance: University of Pennsylvania

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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