Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Kennesaw State University
Skills you'll gain: Digital Advertising, Marketing, MarTech, Market Dynamics, Advertising, Sales, Social Media, Digital Transformation, Marketing Strategy and Techniques, Digital Marketing, Real Time Data, Consultative Selling, Promotional Strategies
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, A/B Testing, Customer Analysis, Regression Analysis, Advanced Analytics, Marketing Strategies, Analytics, Marketing, Customer Insights, Predictive Modeling, Data Analysis, Statistical Analysis, Predictive Analytics, Data-Driven Decision-Making, Consumer Behaviour, Social Network Analysis, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI Agents, Marketing Operations, Innovation, Marketing Management, Team Management, Team Building, Project Management, Data-Driven Decision-Making, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Ethics, Marketing Management, AI Personalization, Business Ethics, Ethical Standards And Conduct, Marketing Analytics, Case Studies, Content Creation, Information Privacy
Intermediate · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Generative AI, Document Management, Expense Reports, Responsible AI, AI Enablement, Image Analysis, Creativity, Large Language Modeling, Expense Management, Organizational Skills, Artificial Intelligence
Beginner · Specialization · 3 - 6 Months

Starweaver
Skills you'll gain: Business Process Automation, Automation, Business Process, IT Automation, Workflow Management, Robotic Process Automation, Business Workflow Analysis, Business Technologies, Operational Efficiency, Compliance Management, Security Controls, Continuous Improvement Process, Return On Investment, Change Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Analysis, Organizational Strategy, Marketing Automation, Case Studies, Market Analysis, Analysis, Business Strategy, Spatial Data Analysis, Automation, Auditing, Business Metrics
Mixed · Course · 1 - 4 Weeks

Edureka
Skills you'll gain: Prompt Patterns, Generative AI Agents, AI Orchestration, AI Workflows, Business Process Automation, Make.com, Large Language Modeling, Automation, ChatGPT, Generative Model Architectures, Microsoft Power Automate/Flow, LLM Application, LangChain, Agentic Workflows, Responsible AI, Workflow Management, OpenAI, Process Optimization, Application Programming Interface (API), Decision Support Systems
Beginner · Specialization · 1 - 3 Months

Digital Marketing Institute
Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: GitHub, Git (Version Control System), Infrastructure as Code (IaC), Version Control, Cloud Management, Debugging, Puppet (Configuration Management Tool), Unit Testing, Infrastructure As A Service (IaaS), Bash (Scripting Language), Network Troubleshooting, Web Services, Object Oriented Programming (OOP), Application Programming Interface (API), Interviewing Skills, Applicant Tracking Systems, Data Structures, Python Programming, Configuration Management, Automation
Advanced · Professional Certificate · 3 - 6 Months

Skills you'll gain: Robotic Process Automation, Email Automation, Web Scraping, User Interface (UI), Automation, Data Manipulation, UI Components, Business Process Automation, Test Automation, Context Management, Excel Macros, Data Import/Export, Test Tools, Software Development Tools, Data Flow Diagrams (DFDs), Debugging, Data Integration, Data Preprocessing, Programming Principles, Software Installation
Beginner · Specialization · 3 - 6 Months

Simplilearn
Skills you'll gain: Email Automation, Marketing Automation, OpenAI API, Business Process Automation, AI Workflows, ChatGPT, Automation, Performance Tuning, Workflow Management, Generative AI, Scalability, Process Optimization, Operational Efficiency, Real Time Data, Social Media Content, Application Programming Interface (API), Content Creation
Beginner · Course · 1 - 4 Weeks