• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Agentic AI Content for Practitioners (Teams: Data)

    Skills you'll gain: AI Workflows, Agentic systems, AI Orchestration, AI Enablement, Advanced Analytics, Data Processing, Enterprise Architecture, Automation, Data Transformation, Artificial Intelligence, Continuous Improvement Process, Data Quality, Application Deployment, Scalability, Performance Tuning, Business Metrics, Software Design Patterns

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Supplier Performance & Risk Management

    Skills you'll gain: Data Storytelling, Service Level Agreement, Inventory Management, Supplier Management, Legal Risk, Variance Analysis, Process Improvement, Supplier Performance Management, Contract Review, Supplier Quality Management, Inventory Control Systems, Risk Mitigation, Root Cause Analysis, Data Entry, Risk Management, Data Analysis, Continuous Improvement Process, Contract Management, Quality Control, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Natural Language Processing in TensorFlow

    Skills you'll gain: Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Keras (Neural Network Library), Embeddings, Artificial Neural Networks, Text Mining, Applied Machine Learning, Data Preprocessing, Machine Learning, Predictive Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.5K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Social Media Marketing: Funnels, Pixels, and Optimizations

    Skills you'll gain: Instagram, Facebook, TikTok, Copywriting, Social Media Marketing, Social Media, Social Media Strategy, Social Media Content, Social Media Management, Search Engine Optimization, Advertising, Marketing, Advertising Campaigns, Social Media Campaigns, Digital Advertising, Sales Presentation, Web Analytics and SEO, Marketing Automation, Drive Engagement, Case Studies

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Market Research

    Skills you'll gain: Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Analytics, Data Analysis, Statistical Hypothesis Testing, Survey Creation, Statistical Analysis, Research Methodologies, Correlation Analysis, Business Research, Surveys, Quantitative Research, Research, Market Analysis, Regression Analysis, Marketing Analytics, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    840 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Business Intelligence (BI) Essentials

    Skills you'll gain: Business Intelligence, Data-Driven Decision-Making, Data Mining, Business Analytics, Data Analysis, Data Management, Data Visualization, Data Warehousing, Data Wrangling, Extract, Transform, Load, Statistical Analysis, Data Visualization Software, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    406 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    A CISO Guide to Cyber Resilience

    Skills you'll gain: Cyber Security Strategy, Endpoint Security, Zero Trust Network Access, Cybersecurity, Cyber Governance, Cyber Attacks, Incident Response, Incident Management, Cyber Security Policies, Security Management, Identity and Access Management, Disaster Recovery, Cyber Risk, AI Security, Data Security, Cyber Threat Hunting, Business Continuity Planning, Enterprise Security, Security Controls, Security Awareness

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Leading Creative Projects with AI

    Skills you'll gain: Adobe Firefly, Adobe Express, Responsible AI, Creativity, Generative AI, Creative Thinking, Adobe Creative Cloud, Innovation, AI Workflows, Design Software, Artificial Intelligence, Prompt Engineering, Communication, Content Creation, Storytelling, Visual Design, Collaboration, Problem Solving, Adaptability

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Azure AI and Healthcare Cloud Fundamentals

    Skills you'll gain: Responsible AI, Digital Transformation, Patient Education and Support, Microsoft Azure, Health Technology, Generative AI, Microsoft Teams, Health Informatics, Healthcare Ethics, Cloud Computing Architecture, Cloud Computing, Cloud Security, Artificial Intelligence, Data Security

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Regression Analysis: Simplify Complex Data Relationships

    Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Logistic Regression, Model Evaluation, Statistical Modeling, Predictive Modeling, Statistical Analysis, Advanced Analytics, Data Analysis, Correlation Analysis, Predictive Analytics, Machine Learning, Variance Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    584 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Statistical Inference

    Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Probability & Statistics, Probability, Statistics, Bayesian Statistics, Statistical Methods, Statistical Modeling, Statistical Analysis, Probability Distribution, Sampling (Statistics), Sample Size Determination, Data Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    4.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    L

    Logical Operations

    Microsoft PowerPoint for Office 365: Part 2

    Skills you'll gain: Microsoft PowerPoint, Microsoft 365, Microsoft Office, Presentations, Multimedia, Animations, Data Visualization, Collaborative Software, Productivity Software, Collaboration, Sales Presentations, Security Controls, Graphic and Visual Design, User Interface (UI), Graphics Software

    Mixed · Course · 1 - 3 Months

Searches related to digital analytics

digital analytics for marketing
digital analytics for marketing professionals
digital marketing analytics
digital marketing analytics in practice
digital marketing analytics in theory
google digital analytics
advanced tools for digital marketing analytics
roi-driven digital marketing analytics
1…919293…511

In summary, here are 10 of our most popular digital analytics courses

  • Agentic AI Content for Practitioners (Teams: Data): Coursera
  • Supplier Performance & Risk Management: Coursera
  • Natural Language Processing in TensorFlow: DeepLearning.AI
  • Social Media Marketing: Funnels, Pixels, and Optimizations: Alex Genadinik
  • Market Research: Queen Mary University of London
  • Business Intelligence (BI) Essentials: IBM
  • A CISO Guide to Cyber Resilience: Packt
  • Leading Creative Projects with AI: Adobe
  • Azure AI and Healthcare Cloud Fundamentals: Microsoft
  • Regression Analysis: Simplify Complex Data Relationships: Google

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok