Les cours en business peuvent vous aider à explorer les principes de stratégie, d'organisation, d'analyse et de communication dans différents contextes professionnels. Vous pouvez développer des compétences en résolution de problèmes, en coordination et en prise de décision. De nombreux cours utilisent des exemples et outils appliqués au monde de l'entreprise.

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Data Visualization, Graphic Design, Digital Publishing, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Target Audience, Content Creation, Social Media Campaigns, Instagram, Paid media, Marketing Budgets, Social Media Strategy, Marketing Effectiveness, Marketing Analytics, Persona Development, Advertising Campaigns, Campaign Management, Marketing Materials, Performance Analysis, Digital Advertising, Digital Marketing, Brand Management
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
University of Pennsylvania
Skills you'll gain: Go To Market Strategy, Branding, Marketing, Marketing Analytics, Brand Strategy, Brand Management, Customer Insights, Customer experience strategy (CX), Target Market, Marketing Communications, Marketing Channel, Consumer Behaviour, Integrated Marketing Communications
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Social Media, Social Media Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Marketing Communications, Target Audience, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Earned Media, Content Creation
Intermediate · Specialization · 1 - 3 Months
IE Business School
Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Content Marketing, Storytelling, Content Creation, Production Planning, Brand Awareness, Logo Design, Target Audience, Advertising Campaigns, Target Market, Customer experience improvement, Drive Engagement, Advertising, Marketing Design, Brand Management, Journalism, Creativity, Communication
Beginner · Specialization · 3 - 6 Months

The Chinese University of Hong Kong
Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy
Beginner · Specialization · 3 - 6 Months

Illinois Tech
Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Financial Statement Analysis, Process Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Team Leadership, Strategic Marketing, Organizational Change, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Survey Creation, Product Strategy, Marketing Planning, Product Lining, Marketing, Market Research, Brand Management, Consumer Behaviour, Product Marketing, Marketing Communications, Product Lifecycle Management, Value Propositions, Market Analysis, Business Planning, Research Design, Advertising, Peer Review, Case Studies, Target Market, Marketing Strategies
Beginner · Specialization · 3 - 6 Months

Yonsei University
Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, Marketing, Graphic Design, Design, Business, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours
Business courses on Coursera cover a wide range of essential skills needed for success in various business environments, including:
Business courses on Coursera are designed to accommodate learners at all levels of their career:
Engaging with Business courses on Coursera can lead to several types of credentials that demonstrate your professional growth:
Skills gained from Business courses can open doors to a variety of career paths in corporate, nonprofit, and entrepreneurial settings, including: