Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Web Design, Canva (Software), Responsive Web Design, Web Content, Usability, Visual Design, Social Media, Creative Design, Graphic Design, Graphics Software, Business
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Analytics, Data Analysis, Marketing, Performance Measurement, Operations, Analysis, Business Strategies, Business Metrics, Digital Advertising, Presentations, Problem Management, Advertising
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Estimation, Probability & Statistics, Probability, Markov Model, Statistical Inference, Probability Distribution, Statistical Methods, Statistics, Bayesian Statistics, Applied Mathematics, Sampling (Statistics), Data Analysis, Mathematical Modeling, Descriptive Statistics, Theoretical Computer Science, Statistical Modeling, Data Science, Machine Learning Algorithms, Generative AI Agents, Artificial Intelligence
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Cybersecurity, Network Protocols, Threat Management, Threat Modeling, Security Controls, Responsible AI, Secure Coding, Cyber Security Policies, Cyber Attacks, Mitigation, Security Awareness, Computer Security Awareness Training, Agile Methodology, Cyber Risk, Cyber Threat Intelligence, Network Security, TCP/IP, Incident Response, Threat Detection, Risk Management
Intermediate · Specialization · 1 - 3 Months
Emory University
Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Unstructured Data, Trend Analysis, Research
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Augmented and Virtual Reality (AR/VR), Virtual Reality, Augmented Reality, Virtual Environment, Digital Assets, Healthcare Ethics, Virtual Teams, E-Commerce, Collaborative Software, Blockchain, Diversity and Inclusion, Emerging Technologies, Research and Design, Education and Training, New Product Development, Content Creation, Communication, Economics, Safety and Security
Beginner · Course · 1 - 3 Months

Skills you'll gain: Blogs, Content Performance Analysis, Google Analytics, Product Promotion, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Taxonomy, Business Metrics, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Benchmarking, Usability Testing, Data Validation, Exploratory Data Analysis, A/B Testing, Analysis, Predictive Analytics, Predictive Modeling
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: User Interface (UI), iOS Development, Swift Programming, Apple iOS, Apple Xcode, Unit Testing, Mobile Development, User Interface (UI) Design, UI Components, Data Structures, Programming Principles, Application Development, Development Testing, Object Oriented Programming (OOP), Prototyping, Software Design, Computer Programming, Debugging, Functional Design, Development Environment
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation
Intermediate · Guided Project · Less Than 2 Hours

Michigan State University
Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Digital Media Strategy, Proposal Writing, Campaign Management, Social Media, Social Media Strategy, Stakeholder Engagement, Brand Marketing, Content Strategy, Content Creation
Beginner · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: C# (Programming Language), Restful API, ASP.NET, Model View Controller, .NET Framework, Docker (Software), Azure DevOps, Object Oriented Programming (OOP), Microservices, Containerization, JSON, API Design, DevOps, Web Services, Middleware, CI/CD, Back-End Web Development, Web Applications, Programming Principles, Server Side
Intermediate · Specialization · 1 - 3 Months