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  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • C

    Coursera

    Use Canva to Create Desktop and Mobile-friendly Web Pages.

    Skills you'll gain: Web Design, Canva (Software), Responsive Web Design, Web Content, Usability, Visual Design, Social Media, Creative Design, Graphic Design, Graphics Software, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics Capstone

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Analytics, Data Analysis, Marketing, Performance Measurement, Operations, Analysis, Business Strategies, Business Metrics, Digital Advertising, Presentations, Problem Management, Advertising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    775 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Foundations of Probability and Statistics

    Skills you'll gain: Estimation, Probability & Statistics, Probability, Markov Model, Statistical Inference, Probability Distribution, Statistical Methods, Statistics, Bayesian Statistics, Applied Mathematics, Sampling (Statistics), Data Analysis, Mathematical Modeling, Descriptive Statistics, Theoretical Computer Science, Statistical Modeling, Data Science, Machine Learning Algorithms, Generative AI Agents, Artificial Intelligence

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    335 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Cybersecurity in modern organizations

    Skills you'll gain: Cybersecurity, Network Protocols, Threat Management, Threat Modeling, Security Controls, Responsible AI, Secure Coding, Cyber Security Policies, Cyber Attacks, Mitigation, Security Awareness, Computer Security Awareness Training, Agile Methodology, Cyber Risk, Cyber Threat Intelligence, Network Security, TCP/IP, Incident Response, Threat Detection, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Introduction to Social Media Analytics

    Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Unstructured Data, Trend Analysis, Research

    4.3
    Rating, 4.3 out of 5 stars
    ·
    111 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Meta

    What is the Metaverse?

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Virtual Reality, Augmented Reality, Virtual Environment, Digital Assets, Healthcare Ethics, Virtual Teams, E-Commerce, Collaborative Software, Blockchain, Diversity and Inclusion, Emerging Technologies, Research and Design, Education and Training, New Product Development, Content Creation, Communication, Economics, Safety and Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Creating a Free Business Page with Blogger

    Skills you'll gain: Blogs, Content Performance Analysis, Google Analytics, Product Promotion, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    266 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems

    Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Taxonomy, Business Metrics, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Benchmarking, Usability Testing, Data Validation, Exploratory Data Analysis, A/B Testing, Analysis, Predictive Analytics, Predictive Modeling

    4.3
    Rating, 4.3 out of 5 stars
    ·
    831 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta iOS UI Development

    Skills you'll gain: User Interface (UI), iOS Development, Swift Programming, Apple iOS, Apple Xcode, Unit Testing, Mobile Development, User Interface (UI) Design, UI Components, Data Structures, Programming Principles, Application Development, Development Testing, Object Oriented Programming (OOP), Prototyping, Software Design, Computer Programming, Debugging, Functional Design, Development Environment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Crafting Personalized Content with Gen AI: Create a Campaign

    Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    M

    Michigan State University

    Getting Your Film off the Ground

    Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Digital Media Strategy, Proposal Writing, Campaign Management, Social Media, Social Media Strategy, Stakeholder Engagement, Brand Marketing, Content Strategy, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    ASP.NET for Experienced Developers

    Skills you'll gain: C# (Programming Language), Restful API, ASP.NET, Model View Controller, .NET Framework, Docker (Software), Azure DevOps, Object Oriented Programming (OOP), Microservices, Containerization, JSON, API Design, DevOps, Web Services, Middleware, CI/CD, Back-End Web Development, Web Applications, Programming Principles, Server Side

    4.1
    Rating, 4.1 out of 5 stars
    ·
    375 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Use Canva to Create Desktop and Mobile-friendly Web Pages.: Coursera
  • Business Analytics Capstone: University of Pennsylvania
  • Foundations of Probability and Statistics: University of Colorado Boulder
  • Cybersecurity in modern organizations: Coursera
  • Introduction to Social Media Analytics: Emory University
  • What is the Metaverse?: Meta
  • Creating a Free Business Page with Blogger: Coursera
  • Recommender Systems: University of Minnesota
  • Meta iOS UI Development: Meta
  • Crafting Personalized Content with Gen AI: Create a Campaign: Coursera

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