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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Introduction to Financial Engineering and Risk Management

    Skills you'll gain: Financial Market, Securities (Finance), Derivatives, Financial Systems, Actuarial Science, Mathematical Modeling, Applied Mathematics, Financial Trading, Capital Markets, Financial Services, Securities Trading, Futures Exchange, Equities, Finance, Financial Modeling, Market Liquidity, Risk Modeling, Probability, Risk Management, Portfolio Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    307 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Writing Winning Resumes and Cover Letters

    Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Resourcefulness, Keyword Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    336 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Introduction to Economic Theories

    Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Economics, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Socioeconomics, Sustainable Development, Supply And Demand, Behavioral Economics, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    375 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción al mercado

    Skills you'll gain: Strategic Marketing, Marketing, Marketing Planning, Market Research, Target Market, Marketing Strategies, Go To Market Strategy, Business Analytics, Product Promotion, Market Analysis, Product Development, Consumer Behaviour, Entrepreneurship, New Business Development, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    266 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Mindfulness and Well-being: Living with Balance and Ease

    Skills you'll gain: Growth Mindedness, Stress Management, Resilience, Mindfulness, Personal Development, Self-Awareness, Mental Health, Personal Attributes, Positivity, Emotional Intelligence, Behavioral Health

    4.8
    Rating, 4.8 out of 5 stars
    ·
    381 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    ChatGPT for Beginners: Using AI for Market Research

    Skills you'll gain: ChatGPT, Market Research, Market Analysis, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    88 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Design Your Virtual Classroom with Canva

    Skills you'll gain: Canva (Software), Virtual Environment, Graphical Tools, Design Elements And Principles, Data Sharing, Graphic and Visual Design, Design, Graphic Design, Content Creation, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Project Management Tracker using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Management, Productivity Software, Project Planning, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    887 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    A

    Amazon Web Services

    Getting Started with Data Analytics on AWS

    Skills you'll gain: Data Analysis, Dashboard, Analytics, Amazon Web Services, Descriptive Analytics, Data Presentation, Interactive Data Visualization, Data Visualization Software, Big Data, Data-Driven Decision-Making, Cloud Computing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    908 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introducción a CRM con HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Costos para los Negocios

    Skills you'll gain: Cost Accounting, Small Business Accounting, Management Accounting, Cost Estimation, Accounting, Financial Reporting, Cost Management, Inventory Accounting, Operating Expense, Material Handling, Labor Compliance, Business Administration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3K reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Introduction to Financial Engineering and Risk Management: Columbia University
  • Writing Winning Resumes and Cover Letters: University of Maryland, College Park
  • Introduction to Economic Theories: Erasmus University Rotterdam
  • Introducción al mercado: Universidad Nacional Autónoma de México
  • Mindfulness and Well-being: Living with Balance and Ease: Rice University
  • ChatGPT for Beginners: Using AI for Market Research: Coursera
  • Product Launch and Post-Launch Management: Microsoft
  • Design Your Virtual Classroom with Canva: Coursera
  • Create a Project Management Tracker using Microsoft Excel: Coursera
  • Getting Started with Data Analytics on AWS: Amazon Web Services

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