Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Columbia University
Skills you'll gain: Financial Market, Securities (Finance), Derivatives, Financial Systems, Actuarial Science, Mathematical Modeling, Applied Mathematics, Financial Trading, Capital Markets, Financial Services, Securities Trading, Futures Exchange, Equities, Finance, Financial Modeling, Market Liquidity, Risk Modeling, Probability, Risk Management, Portfolio Management
Intermediate · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Resourcefulness, Keyword Research
Intermediate · Course · 1 - 4 Weeks

Erasmus University Rotterdam
Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Economics, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Socioeconomics, Sustainable Development, Supply And Demand, Behavioral Economics, Decision Making
Beginner · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Strategic Marketing, Marketing, Marketing Planning, Market Research, Target Market, Marketing Strategies, Go To Market Strategy, Business Analytics, Product Promotion, Market Analysis, Product Development, Consumer Behaviour, Entrepreneurship, New Business Development, Budgeting
Mixed · Course · 1 - 3 Months

Rice University
Skills you'll gain: Growth Mindedness, Stress Management, Resilience, Mindfulness, Personal Development, Self-Awareness, Mental Health, Personal Attributes, Positivity, Emotional Intelligence, Behavioral Health
Beginner · Course · 1 - 3 Months

Skills you'll gain: ChatGPT, Market Research, Market Analysis, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Virtual Environment, Graphical Tools, Design Elements And Principles, Data Sharing, Graphic and Visual Design, Design, Graphic Design, Content Creation, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Management, Productivity Software, Project Planning, Data Validation
Beginner · Guided Project · Less Than 2 Hours

Amazon Web Services
Skills you'll gain: Data Analysis, Dashboard, Analytics, Amazon Web Services, Descriptive Analytics, Data Presentation, Interactive Data Visualization, Data Visualization Software, Big Data, Data-Driven Decision-Making, Cloud Computing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
Beginner · Guided Project · Less Than 2 Hours

Universidad de Chile
Skills you'll gain: Cost Accounting, Small Business Accounting, Management Accounting, Cost Estimation, Accounting, Financial Reporting, Cost Management, Inventory Accounting, Operating Expense, Material Handling, Labor Compliance, Business Administration
Intermediate · Course · 1 - 3 Months