Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.
University of Illinois Urbana-Champaign
Skills you'll gain: Financial Accounting, Balance Sheet, Financial Reporting, Revenue Recognition, Income Statement, Financial Statements, Generally Accepted Accounting Principles (GAAP), Contract Accounting, Accounting, Accrual Accounting, Cash Flows, Financial Analysis, International Financial Reporting Standards
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Probability, Markov Model, Estimation, Probability & Statistics, Probability Distribution, Statistical Methods, Statistical Inference, Bayesian Statistics, Sampling (Statistics), Statistical Analysis, Mathematical Modeling, Statistics, Statistical Modeling, Data Analysis, Data Science, Descriptive Statistics, Machine Learning Algorithms, Artificial Intelligence, Generative AI
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Product Development, New Product Development, Wireframing, Product Design, User Experience Design, Prototyping, Persona (User Experience), Design Thinking, Conceptual Design, Human Centered Design, Product Testing, Project Management, Product Management, Agile Methodology
Beginner · Course · 1 - 3 Months

Tableau Learning Partner
Skills you'll gain: Tableau Software, Data Visualization Software, Dashboard, Business Analytics, Business Intelligence, Data Integration, Data Cleansing, Data Transformation, Data Processing, Performance Tuning
Beginner · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, Responsive Web Design, Web Design, User Interface (UI) Design, User Experience Design, Prototyping, Web Language, HTML and CSS, Typography
Intermediate · Course · 1 - 3 Months

Queen Mary University of London
Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Interviewing Skills, Probability & Statistics, Case Studies
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: AI Personalization, Machine Learning Algorithms, Taxonomy, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Performance Measurement, Benchmarking, Usability Testing, Exploratory Data Analysis, A/B Testing, Analysis, User Feedback, Algorithms, System Design and Implementation, Solution Design, Data-Driven Decision-Making, Predictive Modeling
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Promotional Strategies, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication
Beginner · Course · 1 - 4 Weeks

Tally Education and Distribution Services Private Limited
Skills you'll gain: Accounts Payable and Receivable, Accounting, Financial Reporting, Bookkeeping, Accounting Software, Budgeting, Accounting and Finance Software, Financial Accounting, Tax Returns, Data Import/Export, Inventory Management System, Order Management, Tax Management, Financial Statements, Tax, General Ledger, Tax Compliance, Billing & Invoicing, Finance, Banking
Beginner · Professional Certificate · 3 - 6 Months

Technion - Israel Institute of Technology
Skills you'll gain: Ideation, Innovation, Business Planning, Brainstorming, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Resourcefulness, Thought Leadership, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, Financial Statement Analysis
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business
Intermediate · Guided Project · Less Than 2 Hours

University of New Mexico
Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Intercultural Competence, Workforce Management, Economics, Market Dynamics
Mixed · Course · 1 - 3 Months