• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Effectiveness

Results for "marketing effectiveness"


  • U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing Campaigns, Data-Driven Marketing, Digital Marketing, Campaign Management, Digital Media Strategy, Marketing Analytics, Online Advertising, Digital Advertising, Search Engine Marketing, Performance Analysis, Consumer Behaviour, Marketing Strategies, Market Research, Journey Mapping, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Campaign Planning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    607 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Adobe

    Multichannel Content Marketing

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Cross-Channel Marketing, Marketing Channel, Content Marketing, Marketing Analytics, Data Ethics, Marketing Effectiveness, Campaign Management, Data-Driven Decision-Making, Marketing Strategies, Integrated Marketing Communications, Marketing Automation, Content Development and Management, Content Strategy, Content Performance Analysis, Adobe Express, AI Personalization, Social Media, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    94 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Methods, Data Manipulation, Data Transformation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    292 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Aptly

    Marketing with TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Business Marketing, Data-Driven Marketing, Content Scheduling, Social Media Content, Social Media Marketing, Online Advertising, Brand Marketing, Social Media Strategy, Social Media, Marketing Strategies, Performance Measurement, Content Marketing, Content Creation, Video Editing, Video Production, Social Media Management, Advertising, Advertising Campaigns

    4.8
    Rating, 4.8 out of 5 stars
    ·
    146 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Digital Marketing Trends

    Skills you'll gain: Brand Marketing, Digital Marketing Tools, Driving engagement, Marketing Strategies, MarTech, Digital Media Strategy, Digital Marketing Campaigns, Customer Engagement, Strategic Marketing, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Arizona

    Strategic Digital Marketing: Data-Driven Digital Marketing

    Skills you'll gain: Web Analytics, Data-Driven Marketing, Digital Marketing Campaigns, Campaign Management, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Analytics, Digital Marketing, Return On Investment, Social Media Analytics, Advertising Campaigns, Data Ethics, Marketing Strategies, Social Media Marketing, Digital Advertising, Marketing Automation, Digital Marketing Tools, Social Media, AI Personalization, Analytics

    Intermediate · Course · 1 - 3 Months

  • Status: Hot New Release
    Hot New Release
    L

    LearnKartS

    AI Marketing Mastery

    Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Facebook, Digital Advertising, Productivity, Sales Pipelines, Web Development

    3.3
    Rating, 3.3 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • O

    O.P. Jindal Global University

    Digital Marketing Analytics

    Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Digital Marketing Campaigns, Digital Analysis, Online Advertising, Digital Marketing Tools, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, MarTech, Marketing Planning, Paid media, Marketing Analytics, Social Media Campaigns

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Marketing Analysts: Innovate Marketing Strategies

    Skills you'll gain: Marketing Analytics, Content Performance Analysis, Data-Driven Marketing, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Customer Insights, Data Ethics, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Digital Marketing Campaign Optimization

    Skills you'll gain: Digital Marketing, Email Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Blogs, Digital Media Strategy, Content Performance Analysis, Marketing Strategies, Online Advertising, Advertising Campaigns, Campaign Management, Digital Brand Strategy, Marketing Planning, Digital Marketing Tools, Marketing Effectiveness, Contextual Advertising, Social Media, Data-Driven Marketing, Social Media Marketing, Marketing Strategy and Techniques

    Beginner · Specialization · 3 - 6 Months

  • L

    LearnKartS

    Social Media Marketing

    Skills you'll gain: Meta Ads Manager, Content Creation, Facebook, Target Market, Social Media, Social Media Marketing, Promotions and Campaigns, Campaign Planning, Social Media Content, Bidding, Online Advertising, Pay Per Click Advertising, Performance marketing, Social Media Campaigns, Content Scheduling, Pinterest, Advertising Campaigns, Social Media Strategy, Social Media Management, Digital Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad de Palermo

    Fundamentos del Marketing

    Skills you'll gain: Branding, Brand Marketing, Marketing, Brand Management, Marketing Management, Brand Strategy, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Planning, Marketing Strategies, Target Market, Business Marketing, Marketing Strategy and Techniques, Marketing Operations, Market Opportunities, Product Marketing, Target Audience, Business Strategy, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    278 reviews

    Beginner · Course · 1 - 4 Weeks

1…171819…290

In summary, here are 10 of our most popular marketing effectiveness courses

  • Digital Marketing Capstone: University of Illinois Urbana-Champaign
  • Multichannel Content Marketing: Adobe
  • Meaningful Marketing Insights: Emory University
  • Marketing with TikTok: Aptly
  • Digital Marketing Trends: Coursera
  • Strategic Digital Marketing: Data-Driven Digital Marketing: University of Arizona
  • AI Marketing Mastery: LearnKartS
  • Digital Marketing Analytics: O.P. Jindal Global University
  • GenAI for Marketing Analysts: Innovate Marketing Strategies: Coursera
  • Digital Marketing Campaign Optimization: EDUCBA

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok