Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

National Taiwan University
Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Case Studies, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge
Beginner · Course · 1 - 3 Months
Skills you'll gain: Peer Review, Blockchain, Plan Execution, Business Analysis, Competitive Analysis, Strategic Thinking, Case Studies, Market Analysis, Solution Design, Feasibility Studies, New Business Development, Business Modeling, Value Propositions, Business Strategy, Brainstorming, Market Research, Target Audience
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Content Creation, Multimedia, Design Elements And Principles, Digital Design, Creative Design, Design, Graphic and Visual Design Software, Photo Editing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Digital Advertising, Social Media, Advertising, Marketing Budgets
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, User Research, Business Planning, Business Strategy, Marketing
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Culture Transformation, Business Transformation, Employee Engagement, Delegation Skills, Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Professional Development, Mentorship, Leadership, Business Process, Lifelong Learning, Organizational Change, Communication, Digital Transformation, Business Leadership, Influencing, Team Leadership
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Machine Learning Algorithms, Data Science, Applied Machine Learning, Machine Learning, Scikit Learn (Machine Learning Library), Python Programming, Algorithms, Linear Algebra, Exploratory Data Analysis, NumPy, Statistical Analysis
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Lead Generation, HubSpot CRM, Data Visualization, Persona Development, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Sales Development, Target Audience, Data-Driven Decision-Making, Sales, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Dashboard
Beginner · Professional Certificate · 3 - 6 Months

Michigan State University
Skills you'll gain: Unity Engine, Game Design, Video Game Development, C# (Programming Language), 3D Assets, Software Design, Computer Programming, Social Studies, Ideation, Project Closure, Business Modeling, Project Documentation, Debugging
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Campaign Management, Budget Management, Advertising, Online Advertising, Digital Advertising, Paid media, Content Creation, Marketing, Social Media
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Matplotlib, Seaborn, Plot (Graphics), Pandas (Python Package), NumPy, Data Visualization Software, Data Visualization, Data Manipulation, Data Science, Histogram, Package and Software Management, Data Import/Export, Python Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Social Media Campaigns, Persona Development, Social Media Management, Customer Insights
Intermediate · Guided Project · Less Than 2 Hours