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    • Marketing Fundamentals

    Marketing Fundamentals Courses Online

    Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

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    Explore the Marketing Fundamentals Course Catalog

    • Status: Preview
      Preview
      S

      Starweaver

      Strategic Public Relations Planning

      Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Media Relations, Persuasive Communication, Marketing Effectiveness, Marketing Budgets, Persona Development, Campaign Management, Social Media, Stakeholder Management, Content Strategy, Business Technologies, Technology Strategies, Teamwork, Generative AI Agents, Ethical Standards And Conduct

      4.9
      Rating, 4.9 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Data Analytics in Sports Law and Team Management

      Skills you'll gain: Event Management, Performance Analysis, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, Data Analysis, Team Performance Management, Team Management, Health Technology, Data Ethics, Trend Analysis, Contract Management, Operations Management, Contract Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Sustainable Innovation for Subsistence Marketplaces

      Skills you'll gain: Design Thinking, Environmental Issue, Solution Design, Innovation, Entrepreneurship, Corporate Sustainability, Human Centered Design, Business Planning, Market Analysis, Market Research, Business Development, Consumer Behaviour, Needs Assessment, Qualitative Research, Cultural Sensitivity

      Build toward a degree

      4.1
      Rating, 4.1 out of 5 stars
      ·
      125 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      ESG for All

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Corporate Sustainability, Prioritization, Business Ethics, Adaptability, Governance, Accountability, Emotional Intelligence, Open Mindset, Sustainability Reporting, Discussion Facilitation, Diversity and Inclusion, Ethical Standards And Conduct, Strategic Thinking, Compliance Management, Interpersonal Communications, Advocacy, Change Management, Strategic Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Social Media Campaigns with AI: From Strategy to Design

      Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Generative AI Agents, Design Elements And Principles, Data Import/Export

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      The Journey to Diversity, Inclusion and Belonging

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Cognitive flexibility, Disabilities, Diversity Programs, Cultural Diversity, Intercultural Competence, Social Justice, Culture, Innovation, Human Resource Policies, Safety Culture, Empathy, People Management, Organizational Effectiveness, Employee Engagement, Organizational Change, Discussion Facilitation, Team Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      41 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Create Customer Personas in Canva

      Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Introduction to Carbon Reduction and Net Zero

      Skills you'll gain: Environment, Environmental Science, Environmental Issue, Corporate Sustainability, Pollution Prevention, Energy and Utilities, Mitigation, Environmental Policy, Environmental Engineering, Education and Training

      4.6
      Rating, 4.6 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      K

      Knowledge Accelerators

      The ABC's of GDPR: Protecting Privacy in an Online World

      Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Regulatory Compliance, Compliance Management, Data Security, Governance, Data Governance, Regulatory Requirements, Data Management, Legal Risk, Data Collection

      4.9
      Rating, 4.9 out of 5 stars
      ·
      57 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Business Model Canvas

      Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Entrepreneurship, Business Strategy, Resource Management, Revenue Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      52 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Erste Schritte in Facebook Ads Manager

      Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Advertising, Online Advertising, Paid media, Budget Management, Customer Engagement

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      V

      Vanderbilt University

      Generative AI for University Leaders

      Skills you'll gain: Generative AI, Operational Efficiency, Innovation, Technology Roadmaps, OpenAI, Business Transformation, Data Ethics, ChatGPT, Prompt Engineering, Artificial Intelligence, Strategic Leadership, Automation, Workforce Development, Strategic Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      929 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing fundamentals courses

    • Strategic Public Relations Planning: Starweaver
    • Data Analytics in Sports Law and Team Management: The State University of New York
    • Sustainable Innovation for Subsistence Marketplaces: University of Illinois Urbana-Champaign
    • ESG for All: Duke University
    • Social Media Campaigns with AI: From Strategy to Design: Coursera Project Network
    • The Journey to Diversity, Inclusion and Belonging: IE Business School
    • Create Customer Personas in Canva: Coursera Project Network
    • Introduction to Carbon Reduction and Net Zero: Coursera Instructor Network
    • The ABC's of GDPR: Protecting Privacy in an Online World : Knowledge Accelerators
    • Business Model Canvas: Coursera Project Network

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