CRM Courses
CRM courses focus on managing customer relationships through data and technology. You’ll learn about customer segmentation, sales forecasting, and strategies for improving customer engagement. Courses often explore popular CRM software like Salesforce and HubSpot, along with methods for analyzing customer data to drive business decisions.
Popular CRM Courses and Certifications
Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Retention, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Marketing Automation, Customer Insights, Customer Service, Marketing Strategies, Portfolio Management, Data-Driven Marketing, Relationship Management, Business, Automation
John Wiley & Sons
Skills you'll gain: Supply Chain Systems, Customer Relationship Management, Enterprise Resource Planning, Supply Chain, Supply Chain Management, Customer Relationship Management (CRM) Software, Supply Chain Planning, Information Systems, Systems Integration, Business Operations, Logistics Management, Inventory Management, Workflow Management, Customer Engagement, Vendor Management, Business Process Management, Data Management, Procurement, Resource Planning, Process Improvement
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Revenue Forecasting, Customer Relationship Management, Sales Development, Sales Management, Revenue Management, Sales Strategy, Customer Communications Management, Conversion Funnel Analysis
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Social Media Marketing, Market Research, Surveys, Marketing Automation, Digital Marketing Tools, Marketing, Customer Relationship Management, Content Scheduling, Brand Awareness, Social Media Management, Social Media, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Data Management, Customer Communications Management, Content Management, Analytics
HubSpot Academy
Skills you'll gain: Sales Presentation, Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Inside Sales, Sales Development, Employee Onboarding, Sales Operations, Sales, Dashboard, Customer Success Management, Business Reporting
Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Sales Pipelines, Predictive Analytics, Machine Learning Methods, Data Strategy, Customer Analysis, Sales Management, Data Engineering, Predictive Modeling, Data Literacy, Customer Insights, Analytics, Advanced Analytics, Customer experience strategy (CX), Data Science
Vanderbilt University
Skills you'll gain: Retrieval-Augmented Generation, Agentic systems, Agentic Workflows, Generative AI Agents, AI Workflows, Prompt Engineering, ChatGPT, Artificial Intelligence, LLM Application, Prompt Patterns, OpenAI, Generative AI, Context Engineering, Large Language Modeling, AI literacy, Tool Calling, Multimodal Prompts, Strategic Planning, Emerging Technologies, Responsible AI
Coursera
Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Sales Management, Campaign Management, Customer Relationship Management, Management Reporting, Team Management, Team Oriented, Marketing Automation, Customer Data Management, User Accounts, Marketing
The Expert Academy
Skills you'll gain: Prompt Engineering, Inside Sales, Growth Strategies, Prompt Engineering Tools, Customer Relationship Management (CRM) Software, Sales Enablement, Sales Development, Sales Strategy, Sales, Customer Relationship Management, Sales Pipelines, ChatGPT, Sales Process, Business Software, Business Technologies, Driving engagement, Closing (Sales), Technology Strategies, Virtual Networking, Artificial Intelligence
Coursera
Skills you'll gain: Prompt Engineering, HubSpot CRM, Customer Analysis, Marketing Automation, Customer Relationship Management (CRM) Software, Prompt Patterns, Email Automation, Marketing Analytics, Prompt Engineering Tools, AI Personalization, Customer Insights, Customer Relationship Management, Generative AI, Data-Driven Marketing, Email Marketing, ChatGPT, Lead Generation, AI Workflows, Customer Data Management, Marketing Strategies
Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Data Cleansing, Customer Relationship Management, Data Quality, Data Maintenance, Customer Data Management, Data-Driven Marketing, Marketing Automation, Data Integrity, Workflow Management, Data Validation, Auditing, Records Management, Record Keeping
Microsoft
Skills you'll gain: Customer Engagement, Customer Retention, Customer Relationship Building, Relationship Management, Customer Communications Management, Customer Service, Customer Relationship Management, Customer Analysis, Customer experience improvement, Driving engagement, Emotional Intelligence, Account Management, Customer Complaint Resolution, AI Personalization, Writing, Communication Planning, Communication, Business Metrics, System Implementation
How to choose the right CRM course
Start with what you want to do with CRM. If you want to implement CRM for sales management, look for courses focusing on sales pipeline management, lead tracking, and customer engagement strategies. If you're interested in using Salesforce as your CRM tool, choose courses that cover Salesforce features, customization options, and integration with other systems.
