Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Microsoft
Skills you'll gain: Mediation, Customer Complaint Resolution, Root Cause Analysis, Customer Engagement, Customer Relationship Management (CRM) Software, Power BI, Conflict Management, Customer Insights, Discussion Facilitation, Customer Retention, Constructive Feedback, Customer Analysis, Customer Relationship Building, Dashboard Creation, Service Level, Dashboard, Service Level Agreement, Storytelling, Customer Service, Responsible AI
★ 4.7 (6) · Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Design Thinking, Business Modeling, Performance Measurement, Business Architecture, Sustainable Business, Go To Market Strategy, Business Strategies, Performance Improvement, Innovation, Business Planning, New Business Development, Value Propositions, Strategic Partnership, Commercialization, Business, Business Operations, Business Requirements, Customer Insights, Target Market
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Customer Insights, Customer Relationship Management, Marketing Effectiveness, Customer Data Management, A/B Testing, Product Improvement, Target Audience, Data Analysis, Digital Marketing, Performance Measurement
★ 4.5 (130) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Proposal Development, Business Writing, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Insights, Stakeholder Communications, Customer Acquisition Management, Loyalty Programs, Customer Analysis, Personalized Service, Gap Analysis
Advanced · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Insights, AI Personalization, Customer Analysis, Customer experience strategy (CX), Generative AI, User Feedback, Customer experience improvement, Customer Engagement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Predictive Analytics, Data Analysis, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Microsoft 365, Persona Development, Data Cleansing, Customer Relationship Management (CRM) Software, Personalized Campaigns, Marketing Design, Marketing Strategies, Data Validation, Data Quality, Marketing, Customer experience improvement, Anomaly Detection, Data Transformation, Spreadsheet Software
★ 4.4 (108) · Beginner · Specialization · 3 - 6 Months

ESSCA School of Management
Skills you'll gain: Journey Mapping, Persona (User Experience), Design Thinking, Ideation, AI powered creativity, Innovation, Creative Thinking, Creativity, User Experience, Persona Development, Brainstorming, Creative Problem-Solving, Generative AI, AI literacy, Responsible AI, User Research, Product Development, Customer Analysis, Customer Insights, Market Research
Beginner · Specialization · 1 - 3 Months

O.P. Jindal Global University
Skills you'll gain: Strategic Marketing, Marketing Strategies, Growth Strategies, Marketing Strategy and Techniques, Marketing, Marketing Analytics, Brand Loyalty, Customer Insights, Customer experience strategy (CX), Key Performance Indicators (KPIs), User Research, Loyalty Programs, Performance Measurement, Customer Analysis, Business Metrics, Conversion Funnel Analysis, Customer Engagement, Storytelling, Customer Success Management, Design Thinking
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Revenue Forecasting, Market Opportunities, Quantitative Research, Customer Insights, Ideation, Customer Analysis, User Feedback, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Decision Making
★ 3.7 (33) · Mixed · Course · 1 - 3 Months

Harvard Business School Online
Skills you'll gain: Business Strategy, Strategic Thinking, Business Strategies, Customer Analysis, Customer Insights, Return On Investment, Consumer Behaviour, Branding, Financial Analysis, Business Analysis, Financial Acumen
★ 4.8 (12) · Beginner · Course · 1 - 3 Months

Skills you'll gain: AI Personalization, Feature Engineering, Customer Insights, Customer Analysis, Data Transformation, Predictive Analytics, Customer Engagement, Predictive Modeling, Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Marketing Strategies, Model Evaluation, Data Preprocessing, Business Intelligence, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Harvard Business Review
Skills you'll gain: Marketing Planning, Customer Engagement, Value Propositions, Customer Analysis, Customer Relationship Building, Marketing Strategies, Target Market, Marketing Strategy and Techniques, Customer Insights, Customer experience improvement, Marketing, Target Audience, Team Building, Marketing Communications, Market Research, Customer Support, Global Marketing, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks