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Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.


Popular Customer Insights Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Insights

    Skills you'll gain: Customer Insights, AI Personalization, Customer experience strategy (CX), Generative AI, User Feedback, Customer Data Management, Customer Engagement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Strategic Thinking, Predictive Analytics, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Orchestrating Experiences: Designing Consistent UX Journeys

    Skills you'll gain: Experience Design, Design Strategies, Service Design, Customer experience improvement, User Experience Design, Customer Engagement, UI/UX Strategy, User Interface and User Experience (UI/UX) Design, Design Research, Customer Insights, Business Analysis, Process Mapping, Cross-Functional Collaboration, Business Strategy, Stakeholder Engagement, Product Strategy, Prioritization, Ideation

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    JTBD Playbook: Align Strategy with Customer Needs

    Skills you'll gain: Design Thinking, Customer experience strategy (CX), Agile Product Development, Product Strategy, Product Management, User Research, Service Design, Value Propositions, Product Roadmaps, Customer Insights, User Story, Innovation, Market Opportunities, Customer Retention, Growth Strategies, Market Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    U

    University of California, Davis

    Advanced Content Marketing Strategies and Tactics

    Skills you'll gain: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Strategy and Innovation for Agile Organizations

    Skills you'll gain: Digital Transformation, Agile Product Development, Market Trend, Operational Efficiency, Strategic Thinking, Customer Insights, Customer experience strategy (CX), Innovation, Market Opportunities, Business Strategy, Customer Engagement, Technology Strategies, New Product Development, Business Modeling, Business Technologies, Organizational Change, Business Strategies, Business Transformation, Competitive Analysis, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    69 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    167 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Interviewing Users: Conducting Effective User Research

    Skills you'll gain: UI/UX Research, Data Presentation, Business Analysis, Customer Insights, Data Analysis, Scheduling

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Survey analysis to Gain Marketing Insights

    Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Marketing, Marketing Strategy and Techniques, Brand Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    123 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Business Analytics, Analytics, Consumer Behaviour, Process Optimization, Data Collection, Regression Analysis, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Google Analytics Course: Track, Analyze & Grow

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Looker (Software), Real Time Data, Analytics, Data Analysis, Customer Insights, Target Audience, Marketing Strategies, Customer Retention, E-Commerce, Event Monitoring

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    L

    LearnQuest

    Foundations of Sales Psychology and Buyer Behavior

    Skills you'll gain: Consultative Selling, Communication, Consumer Behaviour, Trustworthiness, Marketing Psychology, Solution Selling, Sales Presentation, Persuasive Communication, Sales, Sales Strategy, Needs Assessment, Customer Relationship Building, Rapport Building, Influencing, Customer Insights, Storytelling, Empathy, Target Audience, Cultural Sensitivity

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Customer Support

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Standard Operating Procedure, Customer Support, Product Support, AI Product Strategy, AI Personalization, Customer Analysis, Personalized Service, LLM Application, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Customer experience improvement, Data Ethics, Customer Insights, Deep Learning, Automation, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular customer insights courses

  • GenAI for Customer Insights: Coursera
  • Orchestrating Experiences: Designing Consistent UX Journeys: Packt
  • JTBD Playbook: Align Strategy with Customer Needs: Packt
  • Advanced Content Marketing Strategies and Tactics: University of California, Davis
  • Strategy and Innovation for Agile Organizations: Duke University
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • Interviewing Users: Conducting Effective User Research: Packt
  • Survey analysis to Gain Marketing Insights: Emory University
  • Customer Analytics: University of Pennsylvania
  • Google Analytics Course: Track, Analyze & Grow: LearnKartS

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